Tik-Tok has ushered in a new social media content format, which allows you to create and share short-format videos. The simplicity and ease of use in the creation and sharing of the videos have caught the imagination of the younger generation and many beyond the urban populace. The success of Tik-Tok has prompted the more prominent technological players to explore this format.
Instagram Reels is one such effort initiated by Facebook. Similar to Tik-Tok, it allows you to create and share 15-second videos in a dedicated feed on the Explore page of Instagram.
Since its first launch in late 2019, Insta Reels has become available in more than 50 countries and is accessible on both iOS and Android. Pitched as a competitor for Tik-Tok, Instagram Reels aims to capture its consumer base, especially in the recent resentment against Tik-Tok in a few countries. Few brands like Walmart and Sephora have started using Insta Reels as part of their social media marketing strategy. Few of the more popular content creators on Tik-Tok, have also begun to use Instagram Reels to create and share their content.
So, what are Instagram Reels?
The core idea behind Insta Reels is very much similar to that of Tik-Tok. It offers you a bouquet of creative tools that help create entertaining and engaging shorter format videos on the Instagram platform
You can record and edit 15-second video clips by adding audio, text, special effects, stickers, etc. and share them with your followers. Instagram provides Reels with a dedicated landing spot at the top of the Explore page, from where all the Reels feed can be accessed easily. The most trending videos or the videos of the ones you follow can be seen on this Reels Explore Feed. It is like the “For You” page on Tik-Tok.
While both platforms’ effort is to enable the users to make creative videos with the various editing tools and features, there exist specific differences that mark Instagram Reels different from Tik-Tok.
The primary difference is that Reels is a new feature inside the Instagram Platform and is not a platform in itself like Tik-Tok. This comes with its own set of advantages that leverage Instagram’s features and reach and has certain disadvantages. Furthermore, Instagram Reels have a limit of 15 seconds, lesser than the 1-minute provision on Tik-Tok. We will discuss the benefit and limiting aspect of this feature later.
Many people make a common mistake in confusing Instagram Reels with the more popular and tenured Instagram stories. We aren’t judging you here, as they sound similar, and the chances are that people get confused about these two features on Instagram. However, there certain differences that are evident. Reels offer a host of editing tools that includes various AR effects, speed controls, an option of stitching up multiple clips with smoother transitions, etc. The videos that you create on Reels can be shared both onto Stories as well as Explore. Similar to IGTV posts, these Reels that you have made appear on your profile.
Reels do sound like an exciting feature added to Instagram. So how to use Reels on Instagram and go about with the creation and sharing of the content?