Background:
ABC Spa, a spa equipment brand, approached Krolog seeking to enhance brand awareness and optimize ad spend. They faced challenges in controlling unnecessary advertising expenditure while effectively promoting their seasonal products and increasing sales flow.
Challenge:
- Controlling ad spend and promotional activities to maximize ROI.
- Improving brand awareness and customer engagement for seasonal products.
- Overcoming hurdles in listing guidelines to ensure optimal visibility.
Solution:
- Conducted a thorough analysis and identified areas for improvement.
- Implemented changes in listing to remove obstacles and enhance visibility.
- Temporarily paused existing campaigns and launched new ones based on strategic observations.
- Created exclusive A+ content and developed a SEO-friendly, competitive brand store to attract customer attention and improve brand recognition.
Result:
Significant improvements observed:
- Sales increased.
- Return on Ad Spend (ROAS) improved by 60%.
- Brand engagement surged by 50%.
This comprehensive approach led to enhanced brand awareness, improved sales performance, and optimized advertising expenditure, positioning ABC Spa for sustained growth and success in the competitive market.
