Amazon Transparency Program helps brands authenticate products through a product serialization process where a unique Transparency code is assigned to every product for customers and sellers to be able to scan the code and verify the product authenticity. This process filters out counterfeits from legitimate products and prevents the shipping of duplicates and reaching customers. 

What is the Amazon Transparency Code and How Does It Work?

Amazon assigns a unique Transparency code to every product in the marketplace that works as a digital fingerprint and cannot be duplicated.  

Amazon Transparency Codes ensure product authenticity by:

1. Creating one-time-use, alphanumeric Transparency codes for each product unit that cannot be copied or reused, 

2. Scanning every single product for its unique transparency code before shipping and ensuring no products with duplicated or incorrect codes are shipped by blocking them. 

3. Customers can scan the authenticity of the products by scanning the transparency code using the Amazon Transparency App.

4. If a seller tries to list a counterfeit version of a transparency-enrolled product, Amazon can automatically detect and remove it from the marketplace.

Key benefits of the Amazon Transparency Program

• Prevents counterfeit products from getting shipped.

• Helps secure brand reputation.

• Helps customers buy genuine and authentic products.

• Secures customer trust and loyalty. 

Why Should You Join the Amazon Transparency Program?

1. Identifies and eliminates duplicate and fake copies of your products from damaging brand exclusivity.

2. Helps secure brand reputation by preventing fake products from reaching your customers.

3. Allows sellers greater control over maintaining the authenticity of their products thus establishing customer trust and loyalty.

4. Enrolling in the transparency program improves brand visibility as it confirms the authenticity of your brand and Amazon prioritizes legitimate brands and products. 

How to Enroll in the Amazon Transparency Program

Step-by-Step Enrollment Guide

1. To qualify for the Amazon Transparency Program, ensure your brand is registered with the Amazon Brand Registry.

2. Provide accurate details and product information to Amazon. 

3. Apply the unique transparency code to the packaging of each product unit.

4. Prevent counterfeit activities by using Amazon’s tools and apps to check the authenticity of the listed products. 

Amazon Transparency Program: How It Works 

Scanning Process by Amazon and Customers:

1. Enrollment & Code Generation:

   • Brands enroll in the Transparency program and receive a unique, alphanumeric Transparency Code for each unit they manufacture.

   • These codes are applied to individual product packaging before being sent to Amazon or other retailers.

2. Amazon’s Verification Process:

   • When a product arrives at an Amazon fulfillment center, Amazon scans the Transparency Code to verify its authenticity.

   • If the product lacks a valid Transparency Code, Amazon blocks it from being shipped to customers.

3. Customer Verification:

   • Customers can also scan Transparency Codes using the Amazon Shopping App or the dedicated Transparency App.

   • Scanning the code provides details such as the brand name, manufacturing location, and additional product information to confirm authenticity.

How Transparency Codes Prevent Counterfeit Shipments

• By providing unique transparency code per unit and making it impossible for counterfeiters to duplicate valid codes for multiple items.

• Amazon’s Mandatory Checks automatically rejects the shipment if a product is without a valid Transparency Code.

• Even if a third-party seller lists an item, they must provide Transparency-enabled products, preventing counterfeit listings.

Customer Use of the Transparency App for Verification

1. Customers can download the Transparency App from the App Store or Google Play.

2. Using the app, they can scan the Transparency Code printed on the product packaging.

3. The app provides details such as:

   • Brand Information

   • Product Details

   • Manufacturing Date & Location

   • Authenticity Confirmation

4. If a product does not have a valid Transparency Code or fails verification, customers can report it to Amazon directly through the app.

How Krolog.com Can Help

Krolog, a leading Amazon digital and service provider, can be your partner to streamline your journey right from the Amazon Brand Registry Enrollment to efficient Transparency Program management. Krolog ensures that your brand identity and reputation are secured by identifying and reporting counterfeit products to eliminate duplicates from the marketplace. 

1. As Amazon experts, we provide end-to-end Amazon account management services from listing optimization to Amazon Transparency Program management and performance tracking and optimization to make sure your Amazon presence and visibility is top-notch to maximize sales and growth. 

If you’re an Amazon seller struggling to authenticate your brand and products in the challenging marketplace, Krolog is here to assist you at every step. 

Get in touch with us now to book your free consultation. 

www.krolog.com