Getting your Amazon product listings approved isn’t just about uploading a product; it’s about meeting all of Amazon’s content, compliance, and quality standards. The listing approval process can be a cake walk if you ensure your Amazon Product listings meet policy compliance.
This article will help you explore the 7 essential steps to ensure your listing is live, visible, and safe from suppression or rejection.
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Choose the Right Product Category
Make sure your product is listed in the correct category. Misclassification can trigger policy violations or limit your product’s discoverability.
Amazon’s Product Classifier tool can help determine the accurate category for your products.
Certain gated product categories, such as Health and Personal Care, Grocery, and beauty, to name a few, require Amazon’s approval before listing and selling.
Refer to the Restricted Products page on Seller Central to ensure your product doesn’t fall under prohibited or restricted categories.
Here’s a list of Restricted or Gated Amazon Categories and how you can apply to list them on Amazon:
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Provide Accurate Information
Fill in all required fields, including title, brand, manufacturer, bullet points, and description, as incomplete listings face a higher chance of getting rejected.
Incorporate important product information, such as types, dimensions, colors, material, and brand name, in the listing. You may also use backend keywords to improve product visibility.
Amazon Product Listing Optimization and accuracy reduce the risk of listing rejection and enhance customer trust.
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A Compliant Product Title and Keyword Optimized Product Description
A few important steps to be mindful of during Amazon listings optimization include:
- The first letter of each word must be capitalized.
- Amazon strictly restricts the use of promotional phrases and claims such as “Best Product,” “100% cure,” or “100% Natural.”
- Strictly comply with the character limit for product titles being 200 characters, descriptions within 500 for sellers and 250-255 for vendors, and bullet points within 250-255 characters.
- Avoid using all capitalized letters or special characters.
- Use clear, informative, and benefit-driven language and compliant keywords.
- Keyword-rich content improves SEO, performs better, and increases the chances of product discoverability by ranking higher on SERPs.
View the full article to avail of cutting-edge SEO strategies and top-notch Amazon product listing optimization services.
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Upload High-Quality Images
Use high-quality product images that properly display and highlight the specific features of the product. Use lifestyle images to facilitate visualization for customers and support better understanding of products.
A few Amazon listing optimization tips for images include:
- The main product image must be displayed on a plain white background.
- The product must occupy at least 85% of the frame.
- There must be no logos, watermarks, or text on the main product image.
- Images must be at least 500 pixels on their longest side for standard display, and a minimum of 1000 pixels for zoom functionality.
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Meet Compliance Requirements
Make sure to attach required supporting documents for your particular product category, which may include safety certifications, test reports, or regulatory documents. You may upload these documents and certificates through the “Manage Your Compliance” dashboard when needed.
A few common Amazon Seller Compliance documents include:
- Certificates of Analysis (COA)
- Safety Data Sheets (SDS)
- Product testing reports
- FDA or CE certification
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Set Competitive and Fair Pricing
Complying with Amazon’s Fair Pricing Policy is crucial as it closely monitors pricing to protect customers from unfair price hikes or manipulative pricing practices, especially during high-demand periods or emergencies. If your product is priced significantly higher than similar products on Amazon or other major retailers, your listing may face suppression.
Sudden price hikes or undercutting MAP (Minimum Advertised Price) agreements can also lead to suppression.
Ensure your pricing is consistent across all platforms, including your website, and do not inflate shipping fees to compensate for low-priced products.
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Use Accurate and Unique Product Identifiers
Amazon uses unique product identifiers to verify products against the Global Standards 1 (GS1) database to ensure product authenticity.
Types of Product Identifiers
- UPC (Universal Product Code): Most common for U.S.-based listings. It’s a 12-digit barcode.
- EAN (European Article Number): More commonly used in Europe. It’s a 13-digit code.
- ISBN (International Standard Book Number): Used for books.
- ASIN (Amazon Standard Identification Number): Unique to Amazon and assigned after your product is successfully listed.
It is strongly recommended to obtain a unique ID for your product to prevent listing rejection or suppression during submission, as well as avoid being flagged for investigation.
You must buy product identifiers like UPCs directly from the GS1 to ensure the product is legitimate, or in case of ASIN, use the “Add a Product” tool in Seller Central to check if the ASIN already exists before trying to create a new one.
Conclusion:
Before submitting, review your listing for any policy red flags or missing details. Amazon’s approval process is largely automated, but accuracy and compliance go a long way in avoiding delays.
If all this information feels overwhelming, you can reach out to a third-party Amazon Service providing agency to streamline the listing process and ensure approval.
Krolog Inc is a renowned Amazon Service Provider that specializes in crafting premium product listings while ensuring complete Amazon policy compliance to avoid listing suppressions or rejection.
Connect with us at www.krolog.com to benefit from our expert Amazon Product listing and optimization services and ensure your listings are fully approved.