Competing for shoppers’ attention has been one of the greatest challenges when selling on Amazon, the most popular and crowded global marketplace. Refining business and keyword strategies for maximum visibility and traffic should be the number one priority for all Amazon sellers in 2025. By leveraging powerful tools like Helium 10, Amazon sellers can unlock effective keyword strategies that play a game-changing role in helping their products reach the right and potential audience.
So get ready to learn some transformative and innovative strategies using Helium 10’s free Amazon keyword tool and help your products get discovered to maximize sales on Amazon.
What is Helium 10 for Amazon
How Helium 10 Helps Find the Right Keywords to Boost Sales
Helium 10, a free Amazon keyword tool, is a comprehensive suite of tools that help streamline Amazon operations and selling. Its Keyword research tools, such as Magnet and Cerebro, help identify high-performing keywords, whether they are are broad, primary, or long-tail keywords, thus providing comprehensive data to assist sellers in optimizing their Amazon performance and staying on top of the Amazon SERPs.
Why Keyword Research is Essential for Amazon Success
Importance of Keyword Research for Amazon Sellers
Strong keyword research lays the foundation for a successful Amazon listing. Identifying the right keywords that resonate with your target audience and then integrating them into the listings to appear in the search results when customers search for them help your products get noticed. Efficient keyword optimization is the key to magnified product visibility, more traffic, and ultimately higher conversions and sales.
Overview of Amazon SEO and Its Impact on Ranking
Amazon SEO ranks products in the search results based on factors like keyword relevance, customer satisfaction and reviews, and sales history. When high-performing keywords are targeted and integrated into the listings, the reach and visibility of the product automatically increases, and so do the sales. Helium 10 aims to identify such keywords that refine product listings to help them rank higher, thus increasing the chances of conversions and purchases.
Difference Between Short-Tail and Long-Tail Keywords
Broad, high-volume search terms are categorized as short-term keywords, such as “running shoes,” while more specific and less competitive keywords such as “best running shoes without laces” are defined as long-term keywords. Short-tail keywords help drive more traffic to the listings, but if you’re looking for more conversions, targeting specific short-tail keywords will help drive targeted customers with higher chances of converting.
The Role of Search Volume, Competition, and Relevance
An effective keyword research involves a balanced approach of finding popular (keywords with high search volumes), competitive (keywords mostly targeted by competitive sellers), and relevant (close relevance with the products) keywords. A balanced strategy helps optimize listings for maximized visibility, reach, and conversions.
Introduction to Helium 10 Keyword Research Tools
Helium 10, popularly known as Amazon Helium 10, is a powerful suite of comprehensive tools for Amazon sellers to optimize their listings and drive sales. If you’re looking to develop a strong keyword strategy for your Amazon seller account, these tools by Helium 10 can come in handy:
- Magnet: Helps discover high-volume and relevant keywords that drive traffic and visibility.
- Cerebro: Helps analyze competitor keywords by providing insightful data.
- Frankenstein: Assists in streamlining your keyword strategy by filtering keyword lists and removing duplicate and irrelevant keywords.
- Misspellinator: Helpful in capturing additional traffic from search errors and misspelled keyword variations to boost visibility.
Step-by-Step Guide: How to Find Keywords with Helium 10
Now that you’re familiar with Helium 10’s keyword research tools, let’s learn how to leverage these to our advantage.
- Identify competitive keywords using Cerebro by entering your competitor’s ASIN, discover the keywords that are helping them rank high, and then use these insights to develop new strategies.
- Use Magnet to discover high-volume, relevant keywords to target more traffic.
- Filter and refine keywords using Frankenstein, which helps remove duplicate and irrelevant keywords to focus on keywords that convert.
- Optimize your listings by adding high-performing keywords to the product titles, descriptions, and backend search terms to improve visibility.
- Also, integrate misspelled keyword variations using Misspellinator to capture additional traffic and boost visibility.
- Use keyword ranker to track keyword rankings by monitoring the performance to implement necessary changes.
How to Use Keywords in Your Amazon Listings
Where to Place Keywords?
Strategically integrate keywords into your listings to maintain the natural flow of the content by adding them to the product title, bullet points, descriptions, and backend search terms to optimize for the A10 algorithm as well as improve the readability for potential buyers.
Importance of Keyword Density and Natural Placement.
Maintain a balanced keyword density by naturally using the keywords in the content, as overusing them can affect the natural content flow and the readability, which lowers the product rankings.
Avoid Keyword Stuffing and Policy Violations.
Keyword stuffing must be strictly avoided as Amazon penalizes it, along with other policy violations. Stay compliant with Amazon guidelines and policies and make your content reader-centric.
Tracking Keyword Performance & Optimizing Listings
- Monitor Rankings with Keyword Tracker
Measure the effectiveness of your keyword strategy by observing and tracking keyword rankings and performance to identify changes over time and update strategies using Helium qo’s keyword tracker.
- Using A/B Testing to Refine Listings
Optimize your listings for better conversions by testing different variations of product titles, descriptions, and bullet points to test which version performs better.
- Update Listings Based on Keyword Trends and Seasonality
Update your listings regularly by integrating relevant and high-performing keywords to stay ahead of the competition and remain relevant with the changing keyword trends and seasonal shifts.
Common Mistakes to Avoid in Amazon Keyword Research
- Ignoring Long-Tail, Low-Competition Keywords
Sellers often commit the mistake of solely focusing on high-volume keywords, which leads to dense competition, rather than using long-tail keywords, which are comparatively less competitive and help drive targeted traffic to the listings.
- Targeting Irrelevant Keywords
Avoid using irrelevant keywords as they may affect the rankings by confusing customers and driving them away from your listings and store. Only use keywords that are relevant to your product to target potential customers who are more likely to purchase.
- Not Updating Keywords Regularly
Failing to update and optimize listings based on performance metrics and data will put you behind your competition and make your listing irrelevant after some time
How Krolog Can Help
So, if you’re an Amazon seller who wants to take your Amazon business to the next level organically, keyword research and optimization are for you! From optimizing your listings to driving traffic that converts, effective keyword research and strategy can do it all!
If the process seems too overwhelming to you, we got you covered at Krolog, a leading SEO strategist and Amazon service providing agency that excels in offering expert Amazon SEO services and keyword research and strategies using Helium 10 to help your Amazon listings perform better by driving more traffic and improving sales performance.
Connect with us at www.krolog.com to avail professional Amazon SEO and comprehensive account management services using Helium 10 to take your business to new heights of success in 2025.
FAQs
- How to connect Helium 10 to Amazon?
To connect your Helium 10 account to your Amazon account, you can:
- Log in to Helium 10
- Click the Connections menu
- Click + Add Seller Account
- Select Connect to Amazon
- Create an Amazon Seller Alias
- Choose the Amazon marketplace region
- Confirm that you authorize Helium 10 to access your selling data
- Log in to your Amazon Seller Central account
- Confirm your consent for data sharing
If you’re having trouble connecting your accounts, you can try these steps:
- Wait 30–60 minutes and try again
- Make sure you’re using the correct Amazon marketplace
- Check that you’re using the correct token
- How to use Helium 10 for Amazon?
Helium 10 is a free tool that helps you research products on Amazon. You can use it to find products to sell, understand demand, and identify competitors.
Getting started
- Sign up for Helium 10
- Download the Helium 10 Chrome extension
- Go to Amazon
- Enter your country’s post code
- Search for a product category
- Click the Helium 10 extension
Using Helium 10
- X-ray tool: Scans a page and pulls in information about sales and reviews
- Black Box: Explore products and keywords
- Product Targeting: Understand product bundling
- Cerebro: Keyword Research
- Historical Sales Graphs: Understand demand trends
- Customer Reviews: Identify common themes
- What is Helium 10 for Amazon?
Helium 10 is a software suite that helps Amazon sellers manage their business, from product research to advertising. It can help sellers increase sales and profit margins.
- Product research: Find profitable products, identify trends, and discover new niches
- Keyword research: Find keywords to target and optimize listings
- Listing optimization: Optimize listings to improve search results and ranking
- Advertising: Streamline advertising campaigns, including PPC campaigns
- Analytics: Track orders, ROI, profits, and inventory
- Operations: Manage inventory, prevent coupon stacking, and more
- Outreach: Ask buyers to write reviews
- Is Helium 10 owned by Amazon?
No, Amazon does not own Helium 10. The e-commerce software company Assembly acquired Helium 10 in 2020.
