2025 is here and it’s time you revamp your Amazon strategies to align with Amazon’s algorithm and transform your online presence this year. Begin the year on the right note to give your Amazon store the visibility and exposure it deserves in 2025. This article will help you discover proven SEO strategies to help your brand rank high organically on the A10 algorithm and reach the right audience to drive conversions.
Content optimization is the primary key to helping your brand rank high on Amazon’s proprietary search algorithm, the A10 algorithm, which prioritizes content relevancy and performance metrics over any other factors, making Amazon SEO Optimization crucial to make your brand visible and stand out from competitors, improve customer experience, and increase brand awareness and reputation.
So let us dive into the article to understand top SEO tactics for content optimization that will help your online store rank higher on Amazon’s search engines, while also staying relevant to your shoppers.
How the Amazon A10 Algorithm Works
The A10 algorithm is constantly updated to improve search accuracy and provide better and enhanced results for shoppers making it more challenging for the sellers to rank. The A10 being the latest version considers more factors than the A9 algorithm and uses data insights and intelligence to understand customer preferences.
Let us understand the ranking factors for brands in 2025:
- Conversion Rate: the algorithm considers the percentage of visitors who make the purchase. Higher the conversion rate more are the chances of the product ranking higher as it has a better customer appeal.
- Sales History: the A10 also considers the entire number of sales for a particular product its frequency and consistency.
- Sales Authority: to determine brand credibility, the algorithm also considers the seller’s reputation, brand reliability, and performance history.
- Click Through Rate (CTR): the number of clicks a product receives also plays an important role in determining the position of the product on the Amazon SERPs, as it reveals the product’s relevancy to the customers.
- Sales Velocity: this determines the number of times a product is searched for, clicked on, and purchased.
- Customer Reviews and Ratings: a product’s reviews and ratings are crucial in deciding its position on the search results pages. A product with higher ratings and better customer reviews is more likely to rank higher.
- Fulfillment Method: this is a key ranking factor as products fulfilled by FBA have a consistent shipment and delivery pattern and provide better customer service in comparison to products fulfilled by FBM.
8 Proven Amazon SEO Optimization Strategies to Improve Search Engine Rankings
- Keyword Research for Amazon SEO
Performing keyword research is essential to integrate targeted and high-performing keywords that are also relevant to the product as this helps improve the ranking and visibility of the products on the result pages.
Benefits of optimizing content with high-performing keywords:
- Optimizing product titles, descriptions, and bullet points with relevant keywords helps improve product visibility.
- Helps target the right customers and niche markets to improve product awareness and discoverability.
- Helps differentiate the product in the crowded marketplace.
- Helps drive traffic and improve conversion rates.
- Keyword research is a cost-effective technique to optimize content and improve product ranking.
Types of keywords to target for SEO optimization:
- High-conversion Keywords: keywords that are more likely to drive traffic and trigger conversions.
- Primary Keywords: these are the focal keywords that must be targeted to rank high on search results.
- High-volume Keywords: the most searched keywords that are likely to generate high traffic.
- Long-tail Keywords: these are longer and more specific and relevant keywords that can potentially convert well.
- Backend Keywords: hidden keywords used by the A10 algorithm to match relevant searches and produce search results.
Using a balanced keyword approach by integrating a mix of different keyword types in the listings and content helps in improving the product’s relevancy to the search terms and helps improve its ranking.
Sellers can also perform competitor keyword analysis to identify the keywords used by top competitors to promote their product’s ranking on Amazon SERPs.
To perform effective keyword research, sellers can use Amazon’s search bar that auto-suggests similar keywords or third-party tools like Helium 10 and Jungle Scout.
- Optimizing Product Listings
- Product Title Optimization: this is the first step to optimizing product listings. Crafting compelling product titles by using a balance of primary and high-conversion keywords helps improve the product’s ranking.
Ensure that the titles are simple and crisp yet descriptive by including the important product specifications like the brand, product type, and key features concisely within a limit of 200 characters, while Amazon recommends the ideal length to be within 80-100 characters to improve readability.
- Bullet Points Optimization: use bullet points to state product specifications like measurements, colors, product types, key features, and benefits to improve the readability of the content.
Prioritize product benefits over features to persuade potential customers to make the purchase. Use interactive and engaging language to win over customer’s attention and make the content more convincing.
- Product Description Optimization: a well-crafted description with engaging content can improve product ranking and drive conversions.
Using HTML format for creating descriptive content helps improve readability and the visual appeal of product descriptions. Using proper white spacing, and bullet points, breaking long paragraphs, and using bold and italicized characters help keep customers interested and engaged with the content, especially when used in a clean and consistent manner.
Strategically using secondary keywords in product descriptions without compromising the quality and the readability of descriptions can also help improve product visibility.
- Backend Search Terms: keywords used within the Seller Central as hidden terms are called Backend search terms. These keywords are not visible to the customers but are entered at the backend for the search engines to understand the product better and rank it. Optimizing backend search terms for Amazon SEO helps improve performance ans product ranking on SERPs.
Including common misspellings and synonyms of keywords in addition to relevant keywords also helps capture traffic from customers who mistype search terms.
- Product Images and Videos
Using multimedia-rich content for creating product listings directly impacts Amazon SEO optimization efforts by improving customer engagement, product conversions, and rankings. Using high-quality images, informative and compelling videos and product lifestyle photos helps customers to develop a better understanding of the product and are more persuasive.
Let’s see a few best practices for integrating high-quality images and videos into Amazon listings for SEO optimization of the content:
- Clear, professional, and high-quality product images help customers make a clear and quick purchasing decision. Hence always focus on using representative and sharp images with multiple angles and proper lighting. Ensure to use a neutral or preferably white background for product images to avoid distractions.
- Make sure to Amazon’s specific image guidelines for dimensions that are at least 1000px by 1000px up to 10000px by 10,000px in JPEG, PNG, or TIFF format, with 1500px by 3000px and JPEG being the most preferred and common size and type.
- Using descriptive and informative infographics to state the product’s key features, benefits, and types helps improve customer engagement and interaction with products.
- Using product demonstrative videos allows customers to develop a better understanding of the product while also being able to transparently view its usage and working. This helps customers make a customers informed purchasing decision, reducing the chances of exchanges or returns.
- Driving External Traffic for SEO Boost
Driving external traffic to your Amazon store can be an effective Amazon SEO optimization strategy to boost product rankings. This can be done through social media, advertisements, or email campaigns. External traffic helps the A10 algorithm to identify your product as a popular and demanded one, consequently increasing its ranking and visibility on search engines.
External traffic in itself improves the chances of conversions and strengthens product visibility and performance.
Platforms that may be effective in driving traffic to your Amazon listings include:
- Google Ads help bring targeted traffic to listings by using relevant keywords.
- Social Media Marketing through Instagram, LinkedIn, TikTok, and Facebook ads and posts can also help engage potential customers and drive them to the listings.
- Email marketing can also be an effective strategy to re-engage with the existing customer base and also bring new visitors.
Sellers can use Amazon Attribution, to track factors that are the most effective and useful in driving external traffic to ensure efficient marketing strategies.
- Enhancing Conversion Rates
Making efforts to improve conversion rates is a highly effective way to optimize for Amazon SEO as a higher conversion rate signals a high product value and relevance to the A10 algorithm, thus helping in improving the search engine rankings. Optimizing product listings to enhance conversion rate directly influences visibility and sales.
A few effective tactics to optimize for a better conversion rate include:
- Competitive pricing of products helps in attracting price-conscious customers to the listings and influencing their buying decisions, thus impacting the conversion rate.
- Optimizing the listings for mobiles helps in improving the shopping experience of a large chunk of customers who browse using small screens, and allows them to make informed purchases from mobile devices.
- Using customer reviews and ratings is a powerful technique to build trust and credibility for your products for the target audience.
- Using Amazon EBC and A+ content to create listings helps customers engage better and improves their experience. This triggers customer engagement and drives conversions.
- Leveraging Amazon Advertising for SEO
Using Amazon advertising to improve product reach and visibility is highly effective for improving sales as well as organic SEO rankings. Running optimized PPC campaigns helps drive targeted traffic to the listings which helps boost product awareness, visibility, and sales velocity, making your products relevant to the A10 algorithm, thus improving organic search engine rankings.
Read here, to learn more about PPC ads, their different types, and which one is the best for increasing your products’ visibility.
- Monitoring and Improving Your Amazon SEO Strategy
Ongoing performance monitoring and optimization of your Amazon store is the key to staying relevant and visible in the long run. Taking consistent steps to monitor key performance metrics and then taking data-driven decisions to improve performance and ranking search results is the key to staying ahead of your competition.
Key metrics to track include:
- Click Through Rate
- Conversion Rate
- Order Defect Rate
- Late Shipment Rate
- Inventory Performance Index
- Advertising Cost of Sales
- Run on Ad Spend
- Pre-fulfillment Cancel Rate
Various third-party tools such as Helium 10, SellerApp, Jungle Scout, and Data Dive provide data on these Key Performance Indicators (KPIs) and allow you to measure your Amazon SEO optimization efforts for effective decision-making and optimization strategies.
We hope this article was able to help you understand and discover the best SEO practices to stay on top of Amazon search results and your competition. If you are an Amazon seller who is looking to drive organic traffic and sales for your Amazon store, reach out to us at www.krolog.com, where we provide top-notch Amazon SEO services that will help you outshine your competitors and improve the search rankings of your Amazon product listings.
Get in touch with Krolog, the leading Amazon SEO agency to transform your Amazon presence and dominate Amazon search results in 2025!
