Being a leading IT company located in Canada, Krolog offers a full range of services to our customers. We partner up with brands and give the best advice to successfully launch, deliver impact, and grow their presence on one of the world’s leading retailer in USA, Canada, Mexico, Europe and Middle East.
Strategic Launch Process of the Kitchen Products on Amazon!
BT Better Together is a well-established company specializing in premium kitchen products. They approached us seeking assistance in expanding their product line to include a Rechargeable Electric Wine Bottle Opener specifically for the Amazon marketplace. This case study highlights how we helped BT Better Together successfully introduce this product on Amazon.
Better Together faced several challenges when entering the competitive Amazon marketplace with their Rechargeable Electric Wine Bottle Opener:
- Market Research: Limited knowledge about the electric wine opener market on Amazon, including customer preferences and competition.
- Product Differentiation: The need to create a product that not only met but exceeded customer expectations in a saturated market.
- Launch Strategy: Crafting a launch strategy that would maximize visibility, generate sales, and secure positive reviews
1. In-Depth Market Research:
- We conducted extensive market research to understand customer preferences, competitor offerings, and pricing strategies within the electric wine opener category on Amazon.
- Analysed customer reviews and feedback on existing products to identify pain points and areas for improvement.
- Gathering and examining sales data for profit margin analysis, using tools such as Jungle Scout, Helium 10, SellerApp, IO Scout, and Viral Launch.
2. Product Differentiation:
To ensure product quality and reliability, we worked closely with our selected supplier, KLT Manufacturers, to develop a rechargeable electric wine bottle opener with distinctive features.
- Enhanced battery life using advanced lithium-ion technology.
- Simplified one-button operation for easy wine opening.
- Sleek and ergonomic design for aesthetics and comfort.
- Inclusion of a foil cutter as an added value accessory.
3. Amazon Listing Optimization:
Developed a comprehensive Amazon product listing strategy:
- Professional product photography highlighting the product's features.
- Crafted a compelling product title and bullet points to showcase unique selling points.
- Conducted thorough keyword research to identify relevant and high-converting keywords for the product.
- Created a detailed product description emphasizing convenience and user-friendliness.
- Implemented a competitive pricing strategy.
4. Marketing and Promotions:
Executed well-planned promotions and marketing
- Initiated a promotion campaign during the product's launch phase to drive initial sales and gain early reviews.
- Leveraged email marketing to reach existing customers and encourage purchases.
- Created coupons and lightning deals to attract price-conscious shoppers
- Utilized social media advertising and influencer partnerships to create product buzz and direct traffic to the Amazon listing.
5. Monitoring and Optimization:
Continuously monitor the product's performance on Amazon:
- Tracked sales, customer reviews, and PPC campaign effectiveness.
- Gathered customer feedback and made necessary product improvements.
- Adjusted pricing and executed promotions as needed to maintain competitiveness and profitability.
BT Better Together Brand's Rechargeable Electric Wine Bottle Opener quickly gained traction on Amazon due to its unique features and effective marketing strategy. Within the first six months:
- Achieved a 200% increase in monthly sales.
- Secured over 79 positive customer reviews, enhancing the product's reputation.
- Maintained a competitive edge in a crowded market.
- Positioned BT Better Together as a trusted and innovative player in the electric wine opener category on Amazon.
We appreciate the recognition of your team's unwavering commitment and drive exceptional outcomes & results.
- CEO, BT Better Together
By conducting thorough market research, differentiating the product, optimizing the Amazon listing, and implementing an effective launch and marketing strategy, we successfully helped BT Better Together expand its product line on Amazon and achieve remarkable sales growth.