Any business needs to have online visibility to attract potential customers and stay relevant in the market space. Studies indicate that more than 60 % of the customers search online about any business before making a purchase decision. Hence a business must rank higher in the SERPs to attract the attention of the customers. Else there are higher chances that they get swayed by the competition without even coming to know about your products or services.
Search Engine Optimization initiatives do help to improve the ranking of your business and help gain more traction. Most of the activities of gaining higher visibility are done by optimizing the website to make it SEO friendly or by opting for Google Ads, which help to reach a targeted audience. However, there is another option that can be leveraged to gain more visibility – Google My Business (GMB). Effective GMB optimization strategies can significantly help in bringing organic traffic to your business. Google Business Profile provides a snapshot of your business by highlighting salient aspects of your business, which enables customers to get a quick and overview understanding of your business.
Since we now understand that GMB Optimization is important, the bigger question is “How to optimize GMB?” One of the many impacts of a COVID-19 effected world is the increased emphasis for the business to have an online presence. It has become all the more critical that the companies gain more visibility online to expand their customer base and engage with them.
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