Trademark Registration for your Amazon brand is crucial to protect its identity and stand out in the crowded marketplace. A Trademark is the key to protecting the intellectual property of your brand and safeguarding your products from potential counterfeiters and unauthorized sellers. It helps secure the logo, brand name, and all other distinctive identities of your brand and business. Trademark Registration provides exclusive rights to your brand and prevents others from using any of it without your permission.
And that’s not all, Amazon Seller Trademark registration of your brand allows you exclusive access to Amazon’s Brand Registry Program, a valuable tool to build customer trust and credibility while also boosting your brand visibility.
Benefits of Trademarking Your Brand
-
- Allows Access to Amazon Brand Registry
Trademark registration unlocks access to Amazon’s Brand Registry program, a powerful tool that allows you greater control over your brand. Brand Registry allows you to manage your brand’s representation on Amazon, update listings, and even remove unauthorized sellers.
- Allows Access to Amazon Brand Registry
-
- Protects your Brand’s Intellectual Property
A registered trademark legally protects your brand’s name, logo, and other unique identities. Thus helping you secure your brand against counterfeits and imitators while ensuring customers always get genuine products.
- Protects your Brand’s Intellectual Property
-
- Helps Build Customer Trust
It is easier for customers to trust a trademarked brand as it demonstrates the brand’s authenticity and reputation, thus helping customers to make a more confident purchasing decision.
- Helps Build Customer Trust
What is a Trademark?
A Trademark gives a unique identity to your brand in the form of a recognizable symbol, design, word, phrase, or a combination of these to define its distinctive character and differentiate it from other similar products in the market.
When it comes to brand protection, anything from the logo to the slogan of your brand can be protected to prevent counterfeiters from misusing or creating duplicates. Here’s a list of brand identities that can be trademarked:
-
- Logos (e.g, Amazon)
-
- Slogans (e.g, “Just Do It”)
-
- Brand Names (e.g, Coca Cola)
-
- Product Packaging (e.g, Apple’s minimalist white packaging)
-
- Unique Designs (e.g, Toblerone’s chocolate shape)
-
- Words (e.g, “Photoshop” by Adobe Inc)
-
- Symbols (e.g, Mcdonald’s Gold “M” symbol)
-
- Colors (e.g, Cadbury’s “Purple”)
Difference Between Trademark and Other Forms of Intellectual Property
Trademarks – protects symbols, words, slogans, and logos
Patent – protects inventions or processes
Copyrights – protects authorship of original works (e.g, books, music)
Trade Secrets – protects confidential information of businesses
Why is a Trademark Essential for Amazon Sellers?
As mentioned above, Trademark registration provides exclusive access to Amazon’s Brand Registry program. Now let’s understand what are the benefits of Amazon’s Brand Registry and why is it essential for sellers to have its access.
-
- Amazon Brand Registry provides enhanced brand protection to Amazon sellers by preventing unauthorized use of their brand.
-
- Amazon Trademark Registration also allows greater control over product listings by helping create enhanced and more managed listings and preventing counterfeit listings.
-
- Trademark your brand to enjoy access to advanced advertising and reporting tools like Enhanced Brand Content, Sponsored Brand Ads, and performance analytics.
-
- Trademarking your Amazon brand also helps protect your brand identity from unauthorized sellers and frauds.
Step By Step Process to Register a Trademark with Amazon
-
- Choose what is to be Trademarked: Select a unique name, logo, design, or phrase that aligns with your brand and needs to be trademarked to create your brand’s unique individuality on Amazon.
-
- Conduct a Trademark Search: By using tools like USPTO’s TESS (for the US) or UKIPO (for the UK) to ensure your trademark isn’t already taken and registered to avoid future conflicts.
-
- File a Trademark Application: File for a trademark application with the trademark office on their online portal, where the fees typically range from $250-$350.
-
- Review and Examination: Wait for the approval by the Trademark examiner, and promptly respond to any objections by making necessary changes or clarifications.
-
- Publication for Opposition: The trademark is published for 30 days to see if it is opposed, and proceeded for approval once it is free from any opposition.
-
- Receiving Trademark Approval: Once approved after all the procedures, your brand gets a certificate and you can use the ® symbol. For additional protection, register with the Amazon Brand Registry program.
Click here to learn how Amazon Brand Registry works.
How to Use Your Trademark on Amazon
-
- Login to your Seller Central Account and go to Amazon’s Brand Registry Page.
-
- Submit your trademark information by including registration details, country of registration, and your business.
-
- Verify your trademark by confirming the code sent to your registered email address.
-
- Once Amazon verifies your registration and trademark details you’ll have full access to the Brand Registry tools. This may take a few days to process.
Updating Your Listings to Reflect your Trademarked Brand
-
- Add your trademarked brand name and logo across all your listings to make it uniformly visible.
-
- Use Amazon’s Enhanced Brand Content feature by enriching your content with multimedia-rich files like images, videos, and infographics to improve engagement.
-
- Regularly monitor your account and brand using Brand Registry tools to check for counterfeits and file infringement claims when needed.
Tips for a Successful Trademark Registration
Common Mistakes To Avoid
-
- Avoid using generic names or phrases with specific descriptions e.g., “best cat food”, as these are difficult to trademark and therefore may be rejected.
-
- Make sure that you fill out the form properly and do not miss out on any details including attaching images and descriptions as incomplete information may lead to unnecessary delays.
-
- Conduct thorough trademark research to ensure it’s not already claimed to avoid future conflicts or rejections.
Seeking professional help may help you streamline the entire registration process and help you easily navigate through legal complexities to ensure a hassle-free and smooth registration process to get your trademark registered successfully.
Krolog, a renowned Amazon Service Providing agency also extends trademark registration services for your Amazon Brand and also helps you register with the Amazon Brand Registry program. Our professional assistance will help you avoid any pitfalls and allow you to get your brand registered and trademarked in a quick process.
And that’s not where our role ends, we also hold expertise in optimizing your Amazon store to magnify your online visibility and brand awareness by enhancing your listing and running expert PPC campaigns.
So reach out to us at www.krolog.com and easily sail through the Amazon trademark registration process and begin the optimization process to get your brand the visibility it deserves.
FAQ’s
How long does the trademark registration process take?
The Amazon Trademark registration process may typically take 6 months to a year, depending on the approval and registration timeline.
Can I sell on Amazon without a trademark?
Yes, you may sell on Amazon with having an Amazon Trademark, but having one helps you protect your brand identity and provides access to enhanced tools by the Brand Registry program.
Can I trademark my brand name in multiple countries?
Yes, you can trademark your brand name in multiple countries by applying through national trademark offices or using systems like the Madrid Protocol for international trademark registration.
How much does it cost to trademark your brand name?
Trademark registration costs vary, typically ranging from $250 to $350 per class of goods or services for U.S. registrations. Once registered, you can enroll in the Amazon Brand Registry without additional fees