Amazon PPC for Cleocotton’s Fabrics!

amazon ppc for fabrics

Background:

A USA-based leading clothing brand seamlessly blends comfort and style to offer fashion enthusiasts a unique and unparalleled experience. From casual wear to sophisticated ensembles, the brand caters to diverse fashion preferences.

Inefficient PPC Budget AllocationInadequate Product ListingLimited Ad Categories ExecutedInefficient ACOS Management

Challenges:

Cleocotton approached us with sales concerns on Amazon, seeking a 150% increase in both organic sales and PPC ad performance.

  • Enhance PPC sales with an ACOS below 25%.
  • Boost sales for underperforming child ASINs.
  • Enhance organic sales and Listing Quality
  • Strengthen brand recognition and brand building on Amazon.

Our Solution:

Step 1:

Before launching PPC ads, we thoroughly examined Cleocotton’s listings, identified areas for enhancement, implemented content improvements, and elevated the overall listing quality score.

  • Strategically enhanced content, including titles, bullet points, and product descriptions, alongside visually appealing high-quality product images to attract potential customers.
  • Conducted a competitive analysis to benchmark against industry leaders, optimized Cleocotton’s positioning, and resolved issues impacting the listing quality score.
  • Ensured consistency in branding across all listings to build a strong and recognizable brand image.

Step 2:

Conducted extensive market research and utilizing data from reliable keyword research tools, we got a clear understanding of the actions required to boost both organic and PPC sales for Cleocotton.

  • Launched several campaigns aimed at the top keywords related to cleocotton products and soon scaled up the count of campaigns covering entire categories.
  • Compiled a strategic keyword list from leading competitors, emphasizing high-converting search terms. Analyzed search term reports and optimized campaigns efficiently to improve ad performance.
  • Created visually captivating display and brand ads and capitalized on an untapped opportunity by creating high-quality videos, noting the absence of video ads among main rivals.

Step 3:

Enhanced sales and optimal ACOS led us to expand beyond Amazon for brand building and rank enhancement. Initiating Meta and Google ads significantly boosted brand recognition and visibility.

  • Cleocotton’s brand presence extended beyond Amazon through Meta and Google ads, capturing a broader audience and gaining a competitive edge in the crowded marketplace
  • Meta and Google ads allowed for precise targeting, ensuring that Cleocotton’s products reached the most relevant and interested Amazon users.
  • The combined effect of improved visibility, brand awareness, and targeted advertising positively impacted Cleocotton’s sales performance on Amazon.

Result:

With this three-step approach, we illuminated Cleocotton’s presence on Amazon, yielding the following outcomes:

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