Background:
A USA-based leading clothing brand seamlessly blends comfort and style to offer fashion enthusiasts a unique and unparalleled experience. From casual wear to sophisticated ensembles, the brand caters to diverse fashion preferences.
| Inefficient PPC Budget Allocation | Inadequate Product Listing | Limited Ad Categories Executed | Inefficient ACOS Management |
Challenges:
Cleocotton approached us with sales concerns on Amazon, seeking a 150% increase in both organic sales and PPC ad performance.
- Enhance PPC sales with an ACOS below 25%.
- Boost sales for underperforming child ASINs.
- Enhance organic sales and Listing Quality
- Strengthen brand recognition and brand building on Amazon.
Our Solution:
Step 1:
Before launching PPC ads, we thoroughly examined Cleocotton’s listings, identified areas for enhancement, implemented content improvements, and elevated the overall listing quality score.
- Strategically enhanced content, including titles, bullet points, and product descriptions, alongside visually appealing high-quality product images to attract potential customers.
- Conducted a competitive analysis to benchmark against industry leaders, optimized Cleocotton’s positioning, and resolved issues impacting the listing quality score.
- Ensured consistency in branding across all listings to build a strong and recognizable brand image.
Step 2:
Conducted extensive market research and utilizing data from reliable keyword research tools, we got a clear understanding of the actions required to boost both organic and PPC sales for Cleocotton.
- Launched several campaigns aimed at the top keywords related to cleocotton products and soon scaled up the count of campaigns covering entire categories.
- Compiled a strategic keyword list from leading competitors, emphasizing high-converting search terms. Analyzed search term reports and optimized campaigns efficiently to improve ad performance.
- Created visually captivating display and brand ads and capitalized on an untapped opportunity by creating high-quality videos, noting the absence of video ads among main rivals.
Step 3:
Enhanced sales and optimal ACOS led us to expand beyond Amazon for brand building and rank enhancement. Initiating Meta and Google ads significantly boosted brand recognition and visibility.
- Cleocotton’s brand presence extended beyond Amazon through Meta and Google ads, capturing a broader audience and gaining a competitive edge in the crowded marketplace
- Meta and Google ads allowed for precise targeting, ensuring that Cleocotton’s products reached the most relevant and interested Amazon users.
- The combined effect of improved visibility, brand awareness, and targeted advertising positively impacted Cleocotton’s sales performance on Amazon.
Result:
With this three-step approach, we illuminated Cleocotton’s presence on Amazon, yielding the following outcomes: