Amazon vs Flipkart Which Is Best For Seller

Amazon vs Flipkart Which Is Best For Seller? Ecommerce has picked up big time in the last couple of years. With the ease of trade, a big pool of Customers buying online, it has never been easier to sell online. All you need to have is a Good product, some planning and a little investment initially to become a profitable Seller online. 

But with so many platforms to choose from, it’s very important to do your research properly before creating your Selling account on any of the platforms. 

Well, if you’re planning to launch your first product in India, We give you a good comparison between two of the biggest Online Giants in India – Amazon & Flipkart. 

So stay with us, and by the end of reading this blog, you’ll know which is a better Selling Platform for you – Amazon or Flipkart ?

But, before that let’s have a look at some of the Statistics 

  • Flipkart revenue crossed ₹43k crores in FY 2024 where Amazon was just behind with ₹31k crores
  • 20% of customers upgraded to Amazon prime as compared to 50% of customers upgrading to Flipkart plus
  • Amazon prime members experience faster delivery as compared to Flipkart plus members
  • For the non-premium regular customers, Amazon experience a Customer retention rate of 35% as compared to 25% for Flipkart
  • The number of registered sellers on Amazon is 8,50,000 compared to Flipkart with 375,000

Market share:

As per the recent report released by Alliance Bernstein, Flipkart leads the Ecommerce market segment in India with 48% of market share as of FY23

According to a survey, Flipkart’s user base grew by 21% YoY (Year-on-Year) while Amazon stood behind at 13% user growth. 

However, based on a study conducted by Nielsen Media, Amazon is still sought to be the most preferred Online Ecommerce platform by the Customers. 

Market reach:

Amazon has a global presence with a huge customer base, while Flipkart is limited to India. Amazon offers Global expansion and Selling opportunities to its sellers unlike Flipkart. 

However, if you are just planning to sell in India, Flipkart too has a robust customer base.

Registration & Listing setup:

To sell on both the platforms you require GSTIN, a PAN Number & Active Bank Account Details. 

Both the E Commerce giants in India have made the Registration process easier to attract more sellers. 

Product listing:

Unlike Amazon, Where your listing gets live in a couple of minutes after you submit all the important details, You have to submit your listing to a Quality check on Flipkart. 

Your listing will remain inactive until you receive a response from Flipkart.

Seller Fees:

Both Amazon & Flipkart impose different kinds of fees in different names like Selling fees, Referral fee, Closing fee, Shipping fee, & more. 

The Fees on Flipkart are found to be high in many of the categories. 

seller fees on amazon vs flipkart


Amazon provides the option of using FBA (Fulfillment by Amazon) option to all its New and Existing Sellers. You can send your shipment to FBA Warehouse the same day you created your account. 

This is best for Sellers who don’t have a warehouse of their own, On top, Amazon provides a lot of Benefits under it’s FBA model. 

Similarly, Flipkart offers Flipkart Fulfillment to its Sellers, but on the flipside, it’s an invite based model which is available to only Seller Who has been selling on Flipkart for a while and based on their Sales history data. 


Both Amazon and Flipkart provide different types of AD types targeting to cater to different types of customers.

Amazon offers Sponsored product, Brand and display ads whereas on the other hand Flipkart offers CPC & ROI based Campaign targeting. 

Further, Amazon has a Credit-based model where you don’t need to pay Amazon before creating ads, the amount will be deducted from your credit card based on their payment cycle. However, on Flipkart, you have to add money to the Wallet before running ads. 

You can also run different kinds of Deals and promotions on both of the platforms. 

Last but not the least, Amazon has a much user friendly interface and easy process to create ADs while it’s a little bit complicated to do so on Flipkart. 


Amazon has a diverse and huge range of Products and Categories but is a highly competitive marketplace. It has ample opportunities to grow, but requires proper Product research and strategic positioning. 

Flipkart also offers greater opportunities in specific niches and categories, and has much lesser competition as compared to Amazon. 

Final thoughts:

Both Amazon & Flipkart have their shares of Pros & Cons, by looking at the above factors, it’s easier for one to decide which Marketplace is better for them. 

Thanks for reading and hope you enjoyed the Blog! 

About Krolog:

  • We are one of the leading Ecommerce and a 360-degree Digital marketing agency based out of the US helping businesses perform better in the digital ecommerce. We offer a comprehensive suite of services like Amazon Account management, Google Ads & SEO management, PPC, Social media marketing & management, Web & shopify development & a lot more. We help brands to achieve their goals and do better online. Whether you’re seeking to launch your Ecommerce store or seeking someone to optimize your digital presence, Krolog is your one stop partner for all your digital marketing needs. 


1. What selling fees are applied on Amazon & Flipkart ?
  • There are different kinds of charges that are applied on sale of every unit based on the Category and product like Shipping fee, Referral Fee, Closing fee, Commission fee, GST, etc. 
2. Is Flipkart available in the US?
  • Flipkart is a subsidiary of Walmart and is only available in India. You can only sell in India through flipkart, to sell globally you may prefer Amazon
3. Does Flipkart have an FBA ?
  • FBA (Fulfillment by Amazon) is fulfillment option available to sellers on Amazon, Flipkart has the Flipkart Fulfillment model which is similar to FBA but is only available to limited Sellers and is Invite based.
4. Which is better, Flipkart or Amazon ?
  • Both Amazon & Flipkart have their pros & cons. You may consider all the factors like which product & category do you want to sell in India, the competition and demand on both the platforms, the selling charges, & more. 

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