Introduction
Hello Buddy, are you looking for keyword research tools for Amazon to help you achieve your goals by optimizing your keywords and product listings? Then you’ve arrived at the correct place, pal. Let’s look at the tools you’ll need for Amazon growth.
Understanding Keyword Research on Amazon:
Why Keywords Matter:
- To find what exactly your customers are looking for?.
- Along with that to optimize keywords in product listing to rank it better in SERP.
The Goal:
- Targeting the right customers with right keywords
- Achieve better results in the form sales.
Beyond Basics:
- Optimize your product with LSI Keywords
- Track your competitor keywords.
Top 10 Keyword Research Tools for Amazon Sellers:
1. Google Keyword Planner (GKP):
It is a free tool offered by google to find keywords that customers are searching for!
Features:
- Estimates search volume
- suggests related keywords
- filters by device and location.
Pricing:
- Free
Pros:
- Better to use
- Good for beginners.
Cons:
- Limited data on Amazon-specific searches
- doesn’t provide competition metrics.
2. Scientific Seller: (Shutdown)
A dedicated keyword research tool for amazon sellers.
Features:
- Estimates search volume
- Analyzes competitor listings
- Identifies long-tail keywords.
Pricing:
- Free
Pros:
- Free
- Offers some competitor insights.
Cons:
- Limited data compared to paid tools
- Basic interface.
3. MerchantWords:
It is Not only a keywords research tool, it helps you in finding market insights, emerging trends & many more.
Features:
- Estimates search volume
- Analyzes competitor listings
- Identifies profitable keywords
- Provides PPC campaign recommendations.
Pricing:
- Plans start at $29/month.
Pros:
- Focuses on Amazon keywords
- Offers PPC insights.
Cons:
- Lacks features of more comprehensive SEO tools
- Can be pricey for basic needs.
4. Keyword Inspector:
From its roots it is a youtube keywords research tool, but still it helps in amazon keyword research.
Features:
- Estimates search volume
- Analyzes competition
- Identifies high-converting keywords
- Tracks keyword trends over time.
Pricing:
- Plans start at $49/month.
Pros:
- Affordable
- Good range of features for keyword research and tracking.
Cons:
- Limited competitor backlink analysis compared to higher-priced tools.
5. Sonar by Perpetua Labs:
An eCommerce advertising platform which actually helps you with amazon, tiktok, walmart advertisements with your stores.
Features:
- Chrome extension – identifies relevant keywords on Amazon product pages
- Estimates search volume
- Analyzes competitor listings.
Pricing:
- Plans start at $39/month.
Pros:
- Convenient Chrome extension
- Focuses on Amazon keywords.
Cons:
- Limited features compared to desktop applications
- May not be ideal for in-depth research.
6. Jungle Scout:
It is recommended tool for the best keyword research for Amazon for LSI Keywords as well.
Features:
- Estimates search volume
- Analyzes competition
- Identifies high-opportunity keywords
- Tracks keyword trends
- Provides product opportunity scores.
Pricing:
- Included in Jungle Scout subscription (starts at $49/month).
Pros:
- Comprehensive feature set
- Integrates with other Jungle Scout tools for product research.
Cons:
- Higher price point
- May be overkill for sellers with a limited budget.
7. Helium 10 Keyword Magic Tool:
The most popular tool for Amazon keyword research with an huge database with multiple options for your Amazon brand store.
Features:
- Estimates search volume
- Analyzes competition
- Identifies long-tail keywords
- Tracks keyword trends
- Provides historical data.
Pricing:
- Plans start at $97/month.
Pros:
- Powerful feature set
- Real-time keyword tracking
- Historical data insights.
Cons:
- Steeper learning curve
- Expensive for beginners.
8. Ahrefs Site Explorer:
Features:
- Primarily a backlink analysis tool
- But can be used for Amazon keyword research by analyzing competitor listings and identifying organic traffic sources.
Pricing:
- Plans start at $99/month.
Pros:
- Powerful backlink analysis uncovers competitor strategies
- Good for SEO beyond Amazon.
Cons:
- Expensive
- Not specifically designed for Amazon keyword research.
9. SEMrush Keyword Magic Tool:
Features:
- Estimates search volume
- Analyzes competition
- Identifies long-tail keywords
- Tracks keyword trends
- Provides organic traffic insights.
Pricing:
- Plans start at $119.95/month.
Pros:
- Comprehensive feature set
- Strong competitor research capabilities
- Good for overall SEO strategy.
Cons:
- Expensive
- Can be overwhelming for beginners.
10. Moz Keyword Explorer:
Features:
- Estimates search volume
- Analyzes competition
- Identifies long-tail keywords
- Tracks keyword trends
- Provides on-page SEO recommendations.
Pricing:
- Plans start at $99/month.
Pros:
- Good balance of features and affordability
- Helpful SEO recommendations.
Cons:
- Lacks some of the advanced features of SEMrush and Ahrefs.
Best Practices for Utilizing Keyword Research Tools on Amazon
- Do the keyword research thoroughly
- Optimize your keywords with product listing
- Analyze the results frequently after optimizing with keywords.
Conclusion:
We hope you got the right information through this article on top keyword research tools for Amazon. If you really find this content useful just share it with your friends and colleagues.
FAQ’s
Keyword research tells you what search terms customers use when looking for products on Amazon. Implementing these keywords in your listing helps to make your product rank higher in Amazon search results. In turn, higher rankings allow you to get more people to your products, and ultimately more sales.
Focus Specifically on Your Amazon Audience.
Use Amazon-specific Keyword Tools.
Only Use Relevant Keywords.
Don’t Use Subjective Keywords.
Integrate Keywords in Your Listings.
Use Backend Keywords.
Research Competitors.
Monitor Keyword Performance.
Broad
Phrase
Exact
You can use Semrush’s Search Insights for Amazon tool to find out which keywords are driving the most traffic to your product listings. And learn how your products are ranking for specific keywords.
Good and valuable information!