New Coupons Dashboard On Amazon Seller Account


A New Coupons Dashboard On Amazon Seller Account. The Seller Central Coupon Dashboard now includes Audience targeting, a tool that Amazon recently launched. Amazon sellers can now appropriately target various audiences. Customers will benefit from an additional discount on the product in addition to merchants being able to better personalize their strategy.

Why is New Coupons Dashboard On Amazon Seller Account feature a game changer?

Exact Customer Targeting:

Help Amazon sellers to target an audience based on the several factors such as repeat customers, customers who added products to their cart but didn’t buy, & customers who spend high, etc.

Who Can You Target with Amazon  Coupons?

You can tailor promotions for any of the below audiences, including all customers, Amazon Prime customers, and tailored audiences.

Amazon Prime Members:

All Amazon Prime customers can be targeted with this coupon audience.

Potential new customers:

Customers who have clicked on brand’s products or added to cart recently (90 days) but haven’t bought in the last 12 months.

Abandoned Carts:

Entice customers to complete their purchases with a timely discount on forgotten items.

Repeat Customers:

Show appreciation for loyal customers with special offers to encourage repeat business.


Customers who purchased recently, buy occasionally, and spend above average. In order to convert to a Loyal customer, encourage purchase through marketing engagement.


These are customers who purchased recently and spent the most. Most of these customers buy frequently

High spend customers:

A 5% sampling of this brand’s highest-spending customers in the last 12 months.

Reorder customers:

Customers who haven’t reordered your product within the expected reorder time

Subscribe and Save:

Provide discounts on the products that are enrolled in Subscribe and Save.

Getting Started with Targeted Amazon Coupons

Using Seller Coupons is easy! Simply go to the Advertising tab in Seller Central and look for the Coupons section. Click on it and create a new coupon, set your audience, budget and discount value, and track the performance of the coupons.

Tips for Success:

  • Align your coupons with your overall marketing strategy. 
  • Craft compelling offers that resonate with your target audience.
  • Focus on your goals and measure the performance of the coupons on a regular basis.
  • Experiment and adjust coupons to optimize overall results.

Utilize benefit  of the New Targeted Coupons

Customized coupons are a valuable tool for all Amazon sellers. By implementing it, you can target the right customers with the right offers at the right time. This new targeted approach can significantly boost overall sales, brand loyalty, and overall Amazon business success.

If you need a help in creating an amazon seller account feel free contact us. we will help you out!

Unlock the power of customized coupons by trying out the new feature today!

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