From Setback to Success: How Krolog’s Amazon Expertise Helped WYMO Revive Sales on Amazon in 2 Months

In the fast-paced Amazon marketplace, even a single misstep can send established brands into a rapid decline. This is exactly where WYMO, a leading window and blind shades brand, found itself when it first approached Krolog in February 2025.

After losing the Buy Box across their catalog, WYMO’s sales crashed from roughly $50,000 a month to just $18,000. Nearly 80% of their listings were revoked due to policy violations and errors, and the brand was running out of time and hope.

The Challenge

WYMO was on the verge of collapse when it first approached us. The challenges accelerated way beyond lost Buy Box share or sales decline and included: 

• Loss of Buy Box across all products, making listings invisible to buyers.
• Sales dropped from $50K/month to $18K/month.
• 80% of listings were deactivated due to Amazon policy violations.
• Low visibility, sinking rankings, and a shrinking customer base.

What WYMO needed was not just rescue, but a legit roadmap to support and foster sustainable growth.

The Solution

Krolog stepped in with a structured strategy to revive and scale the brand’s listings, sales, and performance.

Step 1: Regaining the Buy Box

Krolog prioritised visibility by focusing on winning back the Buy Box. Experts conducted a detailed pricing analysis against competitors, implemented automated pricing adjustments, and leveraged Amazon’s Price Health tool, resulting in:

• Regaining a 98% Buy Box win rate, within 4 weeks of strategy implementation.
• Monthly sales jumped dramatically to $52,024 in March.

Step 2: Ensuring Complete Policy Compliance

As the momentum picked up, WYMO’s listings further spiked. In-depth analysis revealed 80% of the listings were blocked due to compliance errors on Amazon. Instead of implementing a quick-fix strategy, Krolog took a bold reset approach:

• Deleted and relisted all 3,400 ASINs.
• Updated and optimized product content for accuracy.
• Corrected all compliance gaps to future-proof listings.

This hand-in-hand process with Amazon support restored visibility and complemented sales, stabilizing the account around $32,502 during and after the audit and spiking performance afterward.

Step 3: Building for Long-Term Growth

With the Buy Box reclaimed and listings reactivated, growing sustainably became the primary focus. This was achieved by:

• Optimizing product titles, keywords, and descriptions for search relevancy.
• Developing rich A+ Content to improve engagement and conversions.
• Building a dedicated, engaging Brand Store for cohesive storytelling.
• Revamping product images to align with Amazon’s visual standards.
• Designing and optimizing Sponsored Ads for steady traffic acquisition.
• Conducted ongoing competitive pricing reviews to maintain a competitive edge.

The Results

The impact was transformative.

Key results delivered:

• 98% Buy Box recovery across 3,400 ASINs.
• Sales revived to $45K+ monthly average after the collapse.
• Strong momentum toward $85K+ in the next quarter.
• Client confidence was fully restored with a durable growth strategy.

Krolog’s expert guidance encouraged the client to broaden their reach. A strategic roadmap is designed to launch on Amazon US and Walmart.

Key Takeaways

• Root cause analysis and step-by-step execution drive turnaround.
• Competitive pricing and Buy Box mastery deliver immediate impact.
• Policy compliance and optimized listings create long-term stability.
• Continuous content, pricing, and advertising strategies are the pillars of consistent growth.

With Krolog at their side, WYMO didn’t just survive Amazon Canada; they’re now prepared to expand successfully into the US and Walmart marketplaces.