Amazon Brand Store 101: A Complete Guide for Sellers

Why branding on Amazon matters more than ever

Branding is a highly essential aspect to stay competitive in the crowded Amazon marketplace. Shoppers navigate towards brands that showcase their products in a visually appealing and attractive manner while offering competitive pricing in an easily navigable brand store. Hence, effective branding plays a pivotal role in grabbing shoppers’ attention and building trust to build a loyal customer base.

Therefore, building a strong, cohesive Amazon brand store is the key element to attracting customers and persuading them to make purchases. Additionally, powerful branding is easier for customers to remember and come back to, which nourishes long-term and strong customer relations. 

 This blog post will work as a comprehensive guide to building a strong Amazon Brand Store for creating maximum impact and will include everything you need to know from designing your store effectively to tracking performance, whether you’re just getting started or looking to optimize your store.

What is an Amazon Brand Store?

 An Amazon Brand Store is a personalized mini-branded website store on the world’s largest and most popular e-comm marketplace. It is a powerful platform to create a curated shopping experience for customers by showcasing your products effectively at a dedicated online space. 

Brand Stores on Amazon are available for registered brand sellers who can tailor the store design and layout to align with their brand narrative and goals by positioning their products in a way that appeals to customers and creates a fully branded experience similar to a standalone website.

Key Differences Between an Amazon Brand Store and a Regular Seller Page

• Creative Control: An Amazon Brand Store offers diverse design layouts, visuals, and messaging to reflect your brand identity in a customizable and attractive format.
• Multi-Page Layout: Brand Stores allow product categorization into collections and sections for easier navigation and offer better product discoverability.
• Custom Branding: Amazon Brand store design services enable the use of multimedia such as lifestyle imagery, banners, and videos to create a stronger impact on customers by conveying product details in a clear and engaging format.
• Higher Conversion & Trust: A well-designed brand store with clear images, videos, and brand information fosters credibility and encourages repeat purchases.

Who Can Create a Brand Store on Amazon?

To create an Amazon Brand Store, sellers must be enrolled with the Amazon Brand Registry.

Eligibility Criteria:

• A professional and active Amazon seller account.
• The brand must have a registered trademark.
• The brand must hold verification of ownership by Amazon.

How to Enroll in Amazon Brand Registry:

1. Go to brandregistry.amazon.com
2. Submit your trademark information
3. Verify ownership via email or code
4. Once approved, you’ll gain access to brand tools, including the Store Builder.

Key Features of an Amazon Brand Store

Creating an Amazon Brand Store on the store builder gives sellers access to a range of powerful features, which include:

1. Custom Storefront Layouts: Sellers can choose custom templates for creating interactive store layouts or create a design of their own that resonates with their idea of an engaging storefront.
2. Compelling Images and Videos: Including visually engaging multimedia-rich content, such as lifestyle images and videos of products, helps customers identify and relate better to the products, thus triggering purchases. 
3. Multi-Page Navigation: Creating organized, easily navigable product categories helps customers discover similar products and facilitates easy browsing, thus improving customer experience and product discoverability.
4. Mobile Optimization: Optimizing stores for creating mobile-responsive stores and fast-loading pages improves the shopping experience for customers browsing and purchasing from small-screen devices. 
5. Branded URL: Store Builder enables sellers to create custom-branded URLs for their storefronts.
6. Sponsored Brand Integration: Drive targeted traffic by running effective ad campaigns to boost product reach and visibility for your target audience. 

Step-by-Step: How to Build an Amazon Brand Store

Step 1: Log in to Seller Central and navigate to Store Builder under the “Stores” tab.

Step 2: Choose a pre-designed template or start from scratch to build a custom layout.

Step 3: Add your content—banners, product tiles, lifestyle videos, and text.

Step 4: Organize your store into product categories or themed collections.

Step 5: Use the preview function to view the store on mobile or desktop, and then publish!

Best Practices for Amazon Brand Store Design

1. Create an easy, clutter-free, and easily navigable store that fosters easy browsing and shopping for visitors and converts them to customers. 
2. Create and publish professional, multimedia-rich content that interacts well with customers and helps them understand products better, thus initiating conversions.
3. Share your brand story by personalizing your store to align with your brand mission, vision, values, and goals.
4. Optimize for creating mobile-responsive stores, as most shoppers shop from small screens or mobile devices.
5. Adding clear CTAs and navigable links enhances the browsing experience by promoting easy navigation.

Why Invest in Professional Amazon Brand Store Design Services

Benefits of Hiring Professionals for Creating A Cohesive Brand Store on Amazon:

1. Enables streamlined designs and an interactive layout.
2. Professional design, compelling content, and high-quality media
3. Expert SEO, product listings, and A/B Testing
4. Data-driven strategies 
5. Ongoing performance tracking and optimization

What Amazon Brand Store Design Services Typically Include

1. Strategic Planning 
2. Layout and Design Services
3. Graphics and Creative Design Services
4. Persuasive Content and Copywriting Services
5. Ongoing Performance Tracking and Optimization

Agencies or Amazon Brand Store Design Service Providers are better suited for large-scale brands, looking to scale their Amazon business to dominate the marketplace.

Promoting Your Brand Store

Once an interactive store is created, promoting and marketing are essential to drive traffic. A few effective promotional techniques include:

• Sponsored Brand Ads: Help promote an Amazon store or product collections on Amazon. 

• Social Media Marketing: Cross-promote your products and brand across social media platforms.

• Influencer Marketing: Leverage Influencer marketing to reach out to a wider follower base and improve product awareness and visibility.

• Amazon Attribution Tools: Evaluate ROI from non-Amazon marketing efforts.

Tracking Performance with Amazon Store Insights

Once the store is live, you can track your performance and key metrics from Amazon’s analytics dashboard, the Store Insights.

Metrics to Track Include:

1. Store visitors: Number of people visiting the store.
2. Page Views: Total views per page.
3. Traffic Sources: Know the course or origin of your traffic
4. Sales attributed to the Store: Total Revenue generated.

Conclusion

Creating a professional and engaging brand store is the key to differentiating your brand in the crowded marketplace. Whether you opt for a professional agency or choose to DIY, a visually-appealing, strategized, and optimized brand store is the key to driving traffic to your store that converts.

In case you are looking to outsource Amazon Brand Store Design Services, Krolog, a leading Amazon Service provider that offers exceptional brand store designing and account management services, can help you create your mark in the marketplace and get your brand the loyalty, trust, and sales it deserves. 

Connect with us now at www.krolog.com to schedule a free online consultation and begin your journey to Amazon success.