How Krolog Helped Prima Hardware Launch and Grow on Walmart Marketplace
Services
- Walmart Seller Account Setup
- Listing Creation and Approval
- Account Reinstatement Support
- US-Canada Account Merger
- Walmart Brand Store Creation
Project Overview
Prima Hardware began its Walmart Marketplace journey in 2024, starting from zero orders. The brand faced a lengthy account approval process, listing approvals, account deactivation, and complications linking its US and Canadian accounts before establishing consistent sales.
Krolog supported Prima Hardware through account setup, listing creation and approvals, account reinstatement, and the US-Canada account merger. After the accounts were successfully merged in January 2025, sales began gaining traction.
Industry
Hardware
Marketplace
Walmart US and Canada
Challenges Faced
Lengthy Approvals
The account approval process began in 2024 and took approximately 7-8 months.
Account Deactivation
The seller account was deactivated during the process, requiring reinstatement support.
US-Canada Account Merger
The brand needed its US and Canadian accounts merged. Although the accounts were created under the same seller identity, they used different email addresses, making the process lengthy and complex.
Delayed Sales Launch
These operational hurdles postponed the brand’s marketplace launch and its ability to generate orders.
Krolog’s Strategy
Walmart Seller Account Setup
Krolog supported Prima Hardware with its Walmart seller account creation and worked through the account approval process. The team helped move the brand from initial setup toward marketplace readiness.
Product Listing Creation and Approval
Krolog created product listings and supported the required approval process, helping prepare Prima Hardware’s products for sale on Walmart Marketplace.
Account Reinstatement Support
When the account was deactivated, Krolog worked through the reinstatement process to help restore the account and continue the launch.
US-Canada Account Merger
Krolog supported Prima Hardware through the lengthy process of merging its US and Canadian Walmart accounts. The accounts were successfully merged, resolving a major operational barrier to the brand’s marketplace activity.
Walmart Brand Store Creation
Krolog created a Walmart Brand Store for Prima Hardware, providing a dedicated brand destination where shoppers could discover its products.
Results
Following the successful US–Canada account merger in January 2025, Prima Hardware began generating orders on Walmart Marketplace. Monthly orders increased steadily over the next two months, rising from 20 in January to 52 in March 2025.
| Month | Total Orders | Month-over-Month Growth |
|---|---|---|
| January 2025 | 20 | — |
| February 2025 | 43 | +115% |
| March 2025 | 52 | +21% |
By March 2025, monthly orders had increased by 160% compared with January, marking encouraging early progress in Prima Hardware’s Walmart Marketplace journey.
Reported Sales: $28,521.46
Units Ordered: 256
Highest Monthly Sales: $3,936.64
September 2026 Sales: $3,246.70
Business Outcome
Krolog helped Prima Hardware work through key marketplace onboarding and account challenges, enabling the brand to begin selling on Walmart and build early order momentum.
With the US-Canada account merger completed and a Walmart Brand Store created, Prima Hardware had a stronger foundation for ongoing marketplace growth.
Results
Following the successful US–Canada account merger in January 2025, Prima Hardware began generating orders on Walmart Marketplace. Monthly orders increased steadily over the next two months, rising from 20 in January to 52 in March 2025.
| Month | Total Orders | Month-over-Month Growth |
|---|---|---|
| January 2025 | 20 | — |
| February 2025 | 43 | +115% |
| March 2025 | 52 | +21% |
By March 2025, monthly orders had increased by 160% compared with January, marking encouraging early progress in Prima Hardware’s Walmart Marketplace journey.
Why Walmart Marketplace Setup Matters
Launching on Walmart Marketplace involves more than creating a seller account. Account approvals, product listing requirements, account issues, and marketplace-specific processes can delay a brand’s ability to start selling.
Krolog supports businesses with Walmart seller account setup, listing creation, marketplace troubleshooting, and Walmart Brand Store development, helping sellers navigate launch requirements and establish their marketplace presence.
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