Overview:
Common Mistakes to Avoid When Qualifying for an Amazon Account Manager
What to Expect from Your Amazon Account Manager
Other Ways to Get Support If You Can’t Access an Account Manager
Hiring Third-Party Consultants as an Alternative
Conclusion
Amazon offers numerous opportunities for sellers to enhance their performance by utilizing its internal resources and tools. One such valuable support option is working with an Amazon account manager to optimize your sales and boost performance.
But if you’ve already made up your mind to get this additional help, you probably know it requires seller accounts to follow and fulfill certain criteria to qualify for an Account Manager. To learn more about this topic, you can read our blog “How to Get an Amazon Account Manager: A Step-by-Step Guide.”
Despite tireless efforts and working on your account’s performance metrics, if you can’t get through the procedure, do not lose hope as we got you covered!
In this blog post, we’ll highlight common mistakes to avoid and explore alternative options if you’re unable to secure an Account Manager. We’ll also discuss how third-party consultants, Amazon’s seller support, and additional tools can help you optimize and manage your Amazon account, as well as what you can expect from an account manager.
Common Mistakes to Avoid When Trying to Get an Amazon Account Manager
- Mismanagement of Inventory: Neglecting Inventory management leads to overstocking or stockouts. Be mindful of your stocks when looking to qualify for getting an Amazon Account Manager.
- Overlooking Efficient Customer Management: It is essential to maintain positive reviews and a good customer experience to ensure a quality rating for your Amazon account.
- Neglecting Ad Optimization: Monitoring performance and ad spend is very crucial to maintaining account health to qualify for getting Amazon to manage your account.
- Failing to Maintain Account Health: Monitoring performance metrics by ensuring product quality, order fulfillment, and controlling returns and complaints directly affects the rating of your seller account. Avoid overlooking these important parameters to qualify for an Amazon account manager.
What to Expect from Your Amazon Account Manager
Hiring an Amazon account manager provides you with exclusive benefits and advantages. The key responsibilities (KRAs) of an account manager for an Amazon seller account include:
Monitoring the performance metrics of your Amazon seller account is an ongoing process to maintain its health and ensure optimal performance.
Ensures Customer Satisfaction: Implementing strategies that improve customer experience and satisfaction by timely responding to customer complaints, queries, and requests helps maintain positive reviews and feedback.
Staying Current and Updated: Developing updated strategies by following Amazon policies and algorithms, and staying updated on the latest trends and technology to then adapt for maximum results.
Promotional campaigns: Running Optimized Ads and Developing promotional campaigns to maximize visibility and conversions.
Inventory Management: Regularly monitors inventory levels to avoid overstocking or stockouts.
Competitor Analysis: Analysing competitor performance to track their online activity, target keywords, product pricing, and advertising budgets.
Optimizing Listings: Optimizing product listings through Amazon a+ content or EBC to rank higher on Amazon SERPs.
Exclusive Access: An account manager allows you exclusive access to beta features, early product launches, and other valuable opportunities to stay ahead of the competition.
Other Ways to Get Support If You Can’t Access an Account Manager
Getting professional help for streamlining the processes and performance of your Amazon Seller Account by hiring an Account Manager may at times be quite time-consuming. In such scenarios, making an informed decision by understanding all your options is important. Let’s see what other options can you explore besides getting an Amazon account manager.
a) Amazon Seller Support: The Seller Support team by Amazon can be assistive in solving technical concerns and queries related to your account, explaining Amazon policies and regulations, and further escalating your request to get an account manager. You can explain your requirements, business goals, complexities, and challenges to the support team to further elevate your request.
You can get to the seller support team through the Seller Central platform by clicking on “Help” and choosing “Get Support” to either chat, email, or speak to a representative to resolve your issue.
b) Using Amazon’s Tools and Resources: Amazon’s automated tools and resources within Seller Central allow sellers to self-optimize and manage their seller accounts. Tools such as Amazon Seller Central analytics, Inventory Management Tools, and PPC Campaign Optimization Features assist sellers in inventory management, efficient pricing managing advertising campaigns, and optimizing performance.
Key tools for self-optimising Performance:
Seller Central Analytics: This tool assists in analyzing sales trends, product performance, conversion rates, and PPC performance through business reports, advertising performance reports, and the sales dashboard.
Inventory Management Tools: This tool provides access to your Inventory health and replenishment reports to avoid overstocking or stockouts and assists in designing automated reordering rules. Fulfillment by Amazon (FBA) is another feature of Inventory management tools that allows sellers to streamline their order fulfillment and shipping by partnering with Amazon.
Click here to learn more about Fulfillment of Amazon FBA Agency
PPC Campaign Optimization Tools: Sellers can optimize PPC campaigns through Automatic Bidding Strategies based on Amazon’s algorithm to bid according to your desired ACoS (Advertising Cost of Sales). Campaign Management Tools are also assistive in creating and managing ad groups, targeting keywords, and excluding unwanted phrases to minimize ad spending and optimize ad performance.
Pricing Automation Tools: This tool allows sellers to optimize pricing and automatically adjust prices by monitoring competitor pricing, demands, and promotions through Price Analysis reports and Automated Price Adjustments.
Seller University: Amazon’s Seller University is an online training platform that offers comprehensive guides and tutorials on best-selling practices to follow for selling on Amazon.
Seller Forums: A community where you can engage and communicate with other sellers on the platform to leverage learning based on their insights and experiences.
C) Third-Party Consultants: Hiring consultants who specialize in Amazon Seller or Vendor accounts may help you get personalized guidance. These consultancies provide expert advice and guidance to manage your Amazon account by enhancing the performance of your seller account maximize product visibility and sales.
Krolog, a digital marketing, and Amazon Services providing agency offers the best Amazon account management services to amplify the performance outcome of your business.
The experts at Krolog specialize in managing Amazon accounts right from the ground up to ongoing performance monitoring. Services offered by Krolog include:
- Account Set Up
- SEO & Listing Optimization
- Marketing
- Customer Service Management
- Inventory Management
- Amazon Advertising Management
- Performance & Analytics Reporting
- Brand Development and Differentiation
- Fulfillment Support through FBA or FBM
At Krolog we believe in delivering cutting-edge solutions to revolutionize your business performance on Amazon by maximizing your product discoverability, optimizing performance, and boosting sales.
Connect with us now at Contact Us to book a consultation and get access to tailor-made strategies to outperform your competitors.
