Amazon Advertising Services

Why Amazon Advertising Services Matter More Than Ever

Selling on Amazon isn’t just about selling products any longer. It’s about getting your products noticed! Leveraging Amazon Advertising Services is the key to unlocking the hidden path to greater product visibility and enhanced brand awareness.

When done right, advertising is the fastest way to accelerate growth on Amazon, and we understand this at Krolog, a leading Amazon Advertising Service Agency that specialises in conducting strategized and tailored ad campaigns that align with your brand’s value, goals, and budget.

Therefore, through this article, we will help you understand and explore the different types of advertising services on Amazon and how each type contributes to accelerating visibility, growth, ROI, and sales for your Amazon business.

Proven Success Across Industries by amazon advertising services

Start with Sponsored Products – The Foundation of Visibility

Amazon Sponsored Products feature directly on Amazon SERPs and on product detail pages. Krolog’s professional Amazon PPC advertising services for running converting Sponsored Products Ads are powerful because they target high-intent shoppers, people who are already searching for products like yours.

A few key strategies followed by Krolog as a part of our Amazon advertising management services for Sponsored Products include:

Using keyword targeting, we bid on search terms relevant to your products.
At Krolog, we optimize your product detail pages using clear titles, bullet points, and compelling images before launching ads, so that your target shoppers land on high-converting and interactive product listings, whether organically or through these Sponsored Products ads.
The initial launches include automatic campaigns to discover winning keywords, which are later switched to manual campaigns for practicing stronger control.

Sponsored Products open the doors to increased Amazon visibility. Without them, it’s challenging to achieve higher rankings and greater product discoverability.

Strengthen Branding with Sponsored Brands

Once a brand establishes prominent visibility with Sponsored Products, the next step we recommend is to go for Sponsored Brands. These ads appear at the very top of search results with your brand logo, tagline, and multiple products to grab the attention of your target audience, who are searching for products like yours.

Here’s how we make them impactful using our professional Amazon Advertising services and tailored strategies:

Using targeted keywords, we highlight your product USPs in the product tagline.
Incorporating high-quality, lifestyle-driven creatives helps establish an emotional connection with shoppers, thereby improving the CTR and engagement rate.
By showcasing product bundles and complementary items, we aim to increase the average order value for your products while also improving the movement of slow-moving SKUs.

Sponsored Brands help build brand recall. When customers start recognizing your brand and products, you know you are on the right track and the products are making an impact on your target audience.

Boost Discovery with Sponsored Display

To capture shoppers beyond search, Krolog suggests investing in Sponsored Display Ads to expand your reach on and beyond Amazon by appearing on product pages, customer review pages, and even off Amazon.

How Krolog’s expert Amazon advertising management services for Sponsored Display ads help maximize your product reach:

Our tailored advertising services on Amazon retarget visitors who viewed your products but didn’t purchase them.
Through Sponsored Display, Amazon advertising services, we help brands compete directly by advertising on their competitors’ product pages.
These Amazon PPC advertising services and strategies then help capture new audiences while driving repeat purchases by also retargeting existing customers.

This is how you start owning the customer journey, ensuring shoppers don’t forget you after their first click.

Scale Big with Amazon DSP Advertising (Demand-Side Platform)

When you’re ready to expand, Krolog brings in Amazon Demand Side Platform advertising into the picture.

Unlike Sponsored Ads, DSP lets you reach audiences on and off Amazon, including apps, websites, and Amazon-owned platforms like IMDb and Fire TV.

This is how Krolog’s Amazon DSP strategies work:

We target audiences by lifestyle and behavior. This is done by creating specific audience segments to reach targeted shoppers, such as “luxury shoppers,” “new parents,” etc.
Retarget non-buyers by focusing on shoppers who abandoned their carts.
Building loyalty by showing ads to past buyers to encourage repeat purchases.

Through DSP advertising, Krolog helps you move from short-term sales to long-term brand building, positioning you as a market leader.

Ongoing Optimisation – The Real Secret to ROI

At Krolog, we understand that setting up campaigns is only the first step. It is relentless optimisation that keeps the boat sailing.

This is how we ensure your ad campaigns stay relevant and competitive:

Thorough analysis of KPIs like ACOS (Advertising Cost of Sales), ROAS (Return on Ad Spend), and CTR by regularly monitoring these and accordingly making refinements.
Regular testing of new keywords to optimize creatives and bid strategies.
We ensure consistent optimisations of bids, based on performance and budget, to double down on what works and cut what doesn’t.

At Krolog, our team treats optimization as an ongoing cycle and not a one-time task. That’s why our clients consistently see growth month after month.

Negative Keyword Management: Cut the Waste, Boost the Wins

At Krolog, we do not underestimate the power of negative keywords in Amazon ads. We believe that any Amazon PPC advertising services are incomplete without Negative Keyword Management, as you risk wasting valuable ad spend on irrelevant clicks that never convert. We take a proactive approach to negative keyword management to ensure your campaigns stay lean, targeted, and profitable.

Unlike Sponsored Ads, DSP lets you reach audiences on and off Amazon, including apps, websites, and Amazon-owned platforms like IMDb and Fire TV.

Here’s how our advertising strategies for negative keyword management work:

Eliminating wasted ad spend by blocking keywords that bring in clicks but not conversions.
Improving targeting precision by ensuring your ads only appear for high-intent searches.
Boosting conversion rates by focusing ad exposure on customers most likely to make the purchase.
Protecting your budget by preventing overspending on irrelevant or overly broad terms.

By refining and smartly executing your campaigns with diverse keyword combinations, we make sure every dollar you spend works harder toward generating measurable results.

We Believe in Real-World Impact: The Journey From Clicks to Conversions

Take Nude Envie, a clean cosmetics brand that collaborated with us to fix visibility issues and underperforming ad campaigns despite high-quality products. We implemented our expert Amazon advertising services by combining Amazon Sponsored Products and Sponsored Brands with precise DSP retargeting to build a strategy that didn’t just capture attention but converted it into measurable growth.

Grow Your Amazon Brand with Expert amazon advertising services

This case proves that when Sponsored Ads and DSP are executed together with the right strategy, the results go far beyond clicks; they create a sustainable growth pattern that is profitable in the long run.

Amazon is an extensive brand-building platform, and advertising is the fuel that powers that growth.

By combining Sponsored Products, Sponsored Brands, Sponsored Display, and DSP into a structured strategy, sellers can move from struggling with visibility to dominating their niche.

At Krolog, we specialize in building these tailored strategies as a part of our advertising services on Amazon to help scale with purpose.

Ready to maximize your Amazon performance? Let’s build a custom advertising strategy that turns browsers into buyers and clicks into lasting growth.

Connect with us at www.krolog.com or schedule your free appointment to get started right away!

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