How can I access and manage my Amazon Brand Store through Seller Central?

As an Amazon Seller, you can get access to a world of options and possibilities if you’re registered with the Amazon Brand Registry. Amazon Brand Registry opens the door to creating your own Amazon Brand Store, which functions as a personalized mini-website or online storefront within the marketplace, allowing sellers to showcase their products with a unique brand identity that is both appealing and engaging, thereby attracting customers and triggering conversions. 

Now, as an Amazon Brand Store owner, accessing and managing the store can get quite overwhelming as it involves tons of steps and intricacies to run a successful Amazon Store efficiently. This article will offer you a step-by-step guide to accessing and managing your Brand Store through Amazon Seller Central, allowing you to unlock the full potential of your store for maximized visibility and sales. 

Step-by-Step Guide to Manage and Access your Amazon Brand Store

• Log in to Amazon Seller Central – https://sellercentral.amazon.com.
• Enter your credentials for your Brand Registry Account.
• Click on Stores in the top menu and then Manage Stores.
• If you’re just starting, choose Create Store.
• Select your registered brand from the list and create your store.
• Add your logo and banner.
• You can build your store from scratch or select a custom template. 
• Add tiles, images, texts, videos, product categories, and grids.
• Create pages for different subcategories, for example, running shoes, sports shoes, walking shoes, etc.
• Organize by using Navigation Menus.
• Link your ASINS by using product search tools.
• Segregate based on bestsellers, keywords, collections, and seasons.
• Click Preview to view the Desktop and Mobile view of your store.
• Click on Submit for Publishing once done.
• Amazon’s review may take up to 24-72 hours to complete.

Pro Tip

• Once published successfully, reviewing store performance is the key to staying relevant and competent in the competitive marketplace.
• Regularly review Insights by clicking on Manage Store in the Store menu to analyse

1. Daily visitors
2. Views per page
3. Sales for your store
4. Traffic sources

• Run seasonal promotions and launch coupons and discounts regularly.
• Optimize consistently based on your store insights and analytics.
• Try different layouts and strategies to boost engagement.
• You may also add a Follow button to grow your Amazon followers.