Amazon US is the world’s largest online marketplace, with millions of shoppers and thousands of sellers competing for attention. In 2025, the competition is fiercer than ever. But the good news is the US marketplace offers massive opportunities for sellers who select the right products, position them strategically, and avoid common mistakes.
At Krolog, we’ve helped countless Amazon sellers in the US unlock profitable niches, scale their business with Amazon PPC, and increase their brand visibility. In this blog, we’ll dive into the top-selling product categories in the US for 2025, share best practices for product selection, highlight common mistakes, and suggest tools to succeed in this ever-evolving marketplace.
The Top Selling Products on Amazon US in 2025
The U.S. market might be diverse, and trends may shift quickly, but these product categories continue to dominate the marketplace throughout:
- Health & Wellness Products
From healthcare supplements to fitness gear, resistance bands, and wellness gadgets, the health and wellness market is booming, courtesy of the growing health-conscious lifestyles.
Wellness product sellers stay in business all year round, with new products dropping in with the growing trends. The niche is quite diverse and offers huge growth opportunities to sellers with a wide range of products to choose from, ranging from premium protein powders and health supplements to yoga mats, meditation cushions, and air purifiers. There is absolutely no dearth of options when it comes to this particular category, which also contributes to recurrent purchases from existing and new customers.
But despite the huge variety and the range of sub-categories this niche offers, it is highly competitive and fierce. This leads to higher PPC costs and advertising budgets. The category is also prone to constant trend shifts and subject to strict compliance and regulatory issues.
A few trending and best-selling product examples in this category include:
- Fitness Gadgets
- Herbal Supplements
- Essential Oils and Diffusers
- Massage Guns
- Home Workout Kits
- Natural Bath Salts & Scrubs
- Himalayan Salt Lamps
- Herbal Teas and Immunity-Boosting Drinks
- Ergonomic Chairs
1) Home & Kitchen Essentials
Multi-purpose kitchen tools, home storage solutions, and smart appliances are must-haves for U.S. households. Home and Kitchen essentials add to the convenience and support comfort, simplify chores, and upgrade lifestyle, making this category a huge hit and a must-have in every American household.
Smart home and kitchen integration products dominate the US Amazon marketplace, making it a highly competitive product niche. Despite the competition, this is an evergreen product category that also offers a wide range of sub-niches from small gadgets, organizers, cookware, and decor items to high-ticket products like appliances and furniture, offering diverse entry points.
Apart from the huge competition, the category also struggles with price wars, thin margins, shipment issues for bulky products, and the risk of counterfeits. But despite the challenges, the category is a huge hit in the US market and is definitely worth considering if you want to bid on the highest-selling product categories on Amazon US.
Let’s take a look at a few best-selling products in this category:
- Robot Vacuum Cleaners
- Air fryers
- Coffee and Espresso Machines
- Coffee Pod Organizers
- Vanity Organizers
- Kitchen Organizers
- Home Furnishings
- Electric Kettle
2) Tech & Electronics
From smart home devices to phone accessories, electronics remain a top seller in the US market, especially when combined with strong branding and reviews.
With the evolving tech era, this product category is a promising niche for sellers to invest in. The desire for convenience and updates drives people to upgrade their devices, making the niche a highly profitable one.
Tech gadgets and accessories offer higher price points and stronger profit margins. Constant product evolution and innovations keep demand fresh, allowing sellers to tap into new product trends and revenue streams by availing cross-selling opportunities for slow-moving SKUs by bundling them together.
As with any other niche, selling tech and electronics on Amazon brings its own unique struggles that sellers need to navigate. Besides the fierce competition, the products selling under this category need to fulfill strict compliance and certification requirements, face high return rates, have a short product lifecycle, and require higher initial investment in comparison to other niches.
A few best-selling products to choose from in this category include:
- Bluetooth Headphones
- Wireless Earplugs
- Apple Airpods
- Ipad and Tablets
- Portable and Wireless Chargers
- Smart Watch
- Fitness Trackers
- Airtags
- Smart Streaming Devices like Alexa
3) Beauty & Personal Care
Skincare, grooming, and hair care products are sustainable and continue to see massive growth across Amazon. Sellers selling under this category witness a high repeat purchase rate, with the spike in global skin-care awareness and exposure in the beauty products range, thanks to social media influence and exposure.
This niche offers massive premium pricing possibilities and consistent demand year-round, making it a highly profitable and demanding niche promising steady revenue. The category has diverse entry points with products ranging from makeup, cosmetics, beauty, and skincare to grooming kits, hairstyling tools, and organic products.
Despite its massive popularity, this product category is highly saturated and faces huge competition. Even with numerous new homegrown brands and sustainable beauty-product ventures launching almost every day, the category faces brand loyalty challenges. There are high return and refund rates with counterfeit and fake products, imposing another risk to this popular category. Compliance and regulatory issues add another set of challenges for sellers selling products under this category.
A few common best-selling examples under Beauty and Personal Care are:
- Mascara
- Lipsticks
- Foundation sticks
- Beauty Primer
- Makeup Remover Wipes
- Cotton Swabs
- Body Lotions
- Face Serum
- Face Masks
- Eye Patches
- After Shave Creams
4) Pet Supplies
With pets considered family members in most households, items like specialty food, toys, and grooming products are consistently high performers in the Amazon US marketplace. Pet parents are high-value customers as they prioritize their pets’ comfort and convenience over anything else, making pet supplies a popular niche in the American market. From grooming kits and interactive toys to automatic feeders, pet carriers, and food supplies, this category is booming with options for sellers to choose and sell from.
The massive market demands and repeat purchases offer a steady revenue source for sellers in this category. Besides, the strong emotional buying behavior offers huge cross-selling possibilities under the pet supplies niche. But besides the pros, the niche itself faces huge competition, quality and safety concerns, regulatory and compliance hurdles, and high return rates.
But despite the challenges, this category offers huge potential through recurring demand. Let’s see a few promising products under this category:
- Pee Pads
- Cat Litter
- Cat and Dog Treats
- Dog poop Bags
- Litter Trays and Scooper
- Pet Collars, Leash, and Harness
- Pet Wipes
Best Practices for Choosing a Product to Sell on Amazon US
To win in Amazon US, product selection has to be strategic and data-backed. Here’s how successful sellers do it:
- Research with Data Tools
Use Amazon’s Best Sellers Rank, keyword research, and competitor audits to back demand with data. - Prioritize Evergreen Categories
Focus on products with consistent, year-round demand rather than short-lived trends. - Optimize for Prime
U.S. customers love fast delivery. Lightweight, FBA-compatible products often win more Buy Boxes and conversions. - Target the Right Price Brackets
Mid-range pricing, usually between $15–$50, often performs best, balancing affordability with profitability. - Find Weak Spots in Competition
Look for products with demand and competition but poor images, vague descriptions, or low review counts, to leverage those as your entry points.
Common Mistakes to Avoid When Picking a Product to Sell
Tushing into the US marketplace without a proper, defined strategy may be a major blunder. Let’s analyse a few common mistakes that you need to avoid as an Amazon seller selling in the US:
- Chasing Trending Products or short-lived viral items may bring quick wins but fade fast.
- Investing in overcrowded niches or generic categories like phone cases is oversaturated, making it nearly impossible to stand out.
- Never underestimate overhead costs like FBA fees, shipping, and advertising costs, which can eat away at profits if not calculated correctly.
- Neglecting policy compliance for certain sensitive categories, like supplements and electronics, as they require strict certifications in the U.S., non-compliance can lead to account suspensions.
- Selling generic, unbranded products may get short-term sales but won’t build long-term brand equity. Never neglect the power of strong branding.
Choosing the Right Amazon US Products
Here’s how to strategically pick products for the U.S. marketplace:
- Understand Your Audience: U.S. buyers often value convenience, premium features, and branded packaging. Align your product with your target audience’s preferences.
- Test Your Products : Start small. Never launch with large quantities, start selling small, collect feedback, and scale only once proven.
- Build a Competitive Edge: Create value through bundles, improved packaging, or better product instructions that competitors overlook.
- Work with Experts: Partnering with a professional Amazon expert like Krolog ensures smart product research, catalog optimization, advertising strategies, and compliance support, so you don’t waste your time or money.
Amazon US in 2025 offers unmatched opportunities for sellers who combine smart product selection with a sustainable growth strategy. By focusing on trending but evergreen categories, avoiding common pitfalls, and understanding the nuances and preferences of U.S. shoppers, you can create a profitable Amazon business.
At Krolog, we help sellers identify high-potential products, build optimized listings, and run advertising campaigns that maximize ROI. Whether you’re a new seller or an established brand, the right strategy can help you unlock massive success in the U.S. marketplace.
Ready to discover your next best-selling product on Amazon US? Schedule your free consultation with Krolog today and let us help you turn clicks into conversions.
