A Seller’s Complete Guide to Discounts and Marketing Strategy
Prime Day is nothing short of a Super Bowl for Amazon sellers. It’s not just another two-day sale but an exclusive event where millions of shoppers come ready to buy, hunting for deals, and open to discovering new brands.
For sellers, this isn’t just about quick sales. It’s about visibility, brand awareness, and building long-term momentum. A strong Prime Day strategy can help you attract and convert shoppers into loyal customers who trust your brand long after Prime Day has ended.
So if you’re one of those sellers who are overwhelmed by the competition and have not yet tapped into the world of Prime Day Sales, this blog post will help you discover how leveraging Prime Day strategies can help you unlock record-breaking sales and the exponential potential of this sale.
So get ready to unravel effective marketing strategies for Amazon Prime Day 2025 with Krolog, the expert Amazon Marketing and Service Providing Agency and discover powerful Prime Day strategies that will help you not only survive but thrive in this massive Amazon opportunity.
Why Prime Day 2025 is a Golden Opportunity
Amazon Prime Day has grown into one of the largest shopping events in the world. In 2024, Prime members purchased over 375 million items in just 48 hours. That’s billions of dollars in sales, and this year, the numbers are expected to climb even higher.
For sellers, this means:
- A surge of motivated buyers motivated to spend on the discounted prices.
- A chance to showcase your brand to millions of interested shoppers looking to explore brands like yours.
- An opportunity to sustainably boost rankings and visibility, even long after Prime Day ends.
But success doesn’t just come from listing a discount. To stand out in the crowd of deals, you need a concrete plan; from choosing the right products and pricing them smartly to creating ads that win clicks and running promotions that convert, and that’s exactly where Krolog’s expert Amazon Seller Consulting Services come to your rescue with our deep insights and tactful strategies to provide you a detailed roadmap to navigate the Prime Day.
Pre-Prime Day Preparation (4–8 Weeks Before)
Think of Prime Day like a marathon. If you show up without training, you’ll burn out quickly. But if you prepare weeks in advance, you’ll be ready to sprint when it counts.
Here’s how to prepare:
1) Set Goals by Running Market Research
Start by analyzing your sales history numbers. Look at last year’s Prime Day performance or other peak events like Black Friday Sale. Identify your star products, top-performing ads that converted the most, biggest competitors, and the products that they are promoting, along with the discounts they’re offering, to chalk out a detailed game plan to achieve your goals for the Big Day.
2) Selecting Prime Products and Inventory Planning
Not every product deserves a Prime Day spotlight.
Focus on:
- Best-sellers that already have traction.
- Seasonal products that fit the current shopping trends.
- Bundled or complementary products or kits that add extra value.
Most importantly, ensure you stock up well on these products to avoid running out of products halfway through Prime Day. If managing inventory feels overwhelming, consider availing our Amazon FBA services, where we help you understand demand and plan accordingly and accurately.
3) Listing Optimization
Are your listings inviting enough to stop the shoppers from scrolling and engage with your products? If not, it’s time you refine and refresh them with our expert Amazon product listing optimisation strategies and services:
- Use high-quality images and infographics that convey your product and brand story.
- Leverage A+ Content to showcase lifestyle photos, comparison charts, and FAQs that improve engagement and foster trust.
- Create compelling keyword-rich titles to ensure your products show up when buyers search.
4) Pricing & Promotions Strategy
Prime Day is all about how interesting deals you create that attract your potential customers by setting you apart from the huge competition. Shoppers are smart enough to compare options and prices, read reviews, and look for products that offer genuine value.
Get creative and curate deals and promotions that:
- Create urgency through lightning deals.
- Offer Prime Exclusive Discounts to stand out in search results.
- Use coupons to attract budget-conscious shoppers.
- Bundle products to boost average order value.
Don’t wait for Prime Day to run small tests. Begin a few weeks before to see what works and resonates with your audience.
Prime Day Marketing Campaigns
Now that your listings are optimized and deals are set, it’s time to drive traffic to your storefront. Get big and creative on marketing to make the most of the Prime Day opportunity. Let’s explore how:
a) Amazon Advertising & PPC Strategy
On Prime Day, ad space competition is fierce. Step up by:
- Running Sponsored Products to capture buyers at the decision-making stage.
- Using Sponsored Brands to drive traffic to your Storefront by showcasing attractive deals.
- Launching Sponsored Display and DSP ads to retarget shoppers who clicked but didn’t buy.
- Bidding more aggressively on high-intent keywords and even your competitors’ brand names.
Krolog offers expert Amazon advertising strategies that can help you balance aggressive bidding without overspending, ensuring your budget actually delivers results.
b) Driving External Traffic
Prime Day is combining strategies to drive both Amazon and off-platform traffic. Strategise by:
- Sending email campaigns to your existing customers, highlighting exclusive deals.
- Creating social media countdown posts with engaging visuals.
- Partnering with influencers who can hype up your products before and during the event.
- Running Google and Meta ads targeting deal-seekers and redirecting them to your Amazon listing.
This external push helps drive sales and also unlocks Amazon rewards for listings that attract outside traffic through improved rankings.
c) Brand Storefront Optimization
Your Amazon Storefront is like your personal mini-website inside Amazon. For Prime Day, give it a makeover using Krolog’s smart Brand Storefront Optimisation Services and strategies, which include:
- Implementing creative strategies, like creating a Prime Day exclusive landing page showcasing your best deals.
- Using seasonal banners and lifestyle videos to showcase your brand story.
- Making it easy for shoppers to find all your deals in one place.
A polished storefront not only boosts sales but also builds brand credibility.
During Prime Day: Game Time
Prime Day is live. The traffic is spiking. It’s time to buckle up for the real game:
- Watch your ad campaigns in real-time. Increase budgets for ads that are converting.
- Raise bids on competitive keywords.
- Track your inventory closely and monitor and adjust ads to prevent wasted spend.
- Use Amazon Live or influencer collaborations to create urgency and excitement.
- Be responsive with customer support by promptly addressing complaints to prevent negative reviews and boost trust.
Keeping the Momentum After Prime Day
Once Prime Day ends, do not just sit back. It’s time to keep up the efforts to sustain traffic and drive trust and visibility. Here’s how:
- Retarget all the new visitors who browsed your listings but didn’t buy.
- Reach out to customers while complying with Amazon’s policies to encourage reviews.
- Study your performance data to identify products that converted best, underperforming and top-performing ads, and key lessons to carry into Black Friday and Cyber Monday.
Advanced Tactics for 2025
Want to go beyond the basics? Here are a few cutting-edge tactics top sellers use to stay afloat:
- Use AI-driven keyword tools to uncover hidden search trends.
- Tap into Amazon Marketing Cloud (AMC) for deeper insights into buyer behavior.
- Build funnels that combine DSP retargeting + external ads for maximum reach.
- Expand to new channels like TikTok Shops and Instagram Shopping for brand awareness.
- Push Subscribe & Save offers to lock in repeat buyers.
Amazon Prime Day 2025 isn’t just another sale but your chance to elevate your brand. With the right prep, a smart marketing plan, and the courage to go bold, you can turn these two days into a growth engine that lasts the entire year.
At Krolog, we’ve helped countless sellers transform Prime Day from a stressful gamble into a powerful success story. From PPC management to storefront optimization, our data-driven strategies are tailored to help our brand outshine and capture amplified visibility, sales and long-term growth.
Ready to make Prime Day 2025 your best sales event yet?
Connect with us to start building your winning strategy together.
