1
Account Health Audit
Krolog reviewed Amazon’s suspension notice, affected ASINs, customer complaints, and documentation requests to identify the issues requiring resolution.
From Account Setup to $3.9K in Monthly Sales: How Krolog Built Toner Pros on Walmart Marketplace
How Krolog helped Toner Pros establish its Walmart Marketplace presence from scratch, navigate complex approvals, and generate over $28,500 in reported sales.
Services
- Walmart Product Listing Creation
- Category and Brand Approval Assistance
- Product Image and Content Development
- Walmart Brand Store Setup and Approval
Walmart Seller Account Setup
Product Compliance Support
Project Overview
Toner Pros, a toner cartridges and printer supplies brand, partnered with Krolog to expand its ecommerce presence on Walmart Marketplace.
The challenge wasn’t simply uploading products. The business needed a fully established seller account, approved product listings, brand authorization, and a professional Walmart storefront.
Certain product-related compliance requirements added another layer of complexity.
Krolog managed the setup and approval process, developed product listings, and built the brand’s Walmart presence from the ground up. Over the following months, the account generated measurable sales, reaching a monthly high of $3,936.64
Industry
Printer Supplies & Imaging Solutions
Marketplace
Walmart Marketplace
Engagement Type
Walmart Seller Account Setup, Listing Optimization & Brand Store Development
Project Overview
Toner Pros, a toner cartridges and printer supplies brand, partnered with Krolog to expand its ecommerce presence on Walmart Marketplace.
The challenge wasn’t simply uploading products. The business needed a fully established seller account, approved product listings, brand authorization, and a professional Walmart storefront.
Certain product-related compliance requirements added another layer of complexity.
Krolog managed the setup and approval process, developed product listings, and built the brand’s Walmart presence from the ground up. Over the following months, the account generated measurable sales, reaching a monthly high of $3,936.64
Industry
Printer Supplies & Imaging Solutions
Marketplace
Walmart Marketplace
Engagement Type
Walmart Seller Account Setup, Listing Optimization & Brand Store Development
Challenges Faced
Launching on Walmart Marketplace involved several steps that needed to be completed before Toner Pros could establish a functioning sales channel.
Setting Up the Walmart Seller Account From Scratch
Toner Pros needed a seller account built from the beginning. This included establishing the required account details and completing the initial setup to prepare the business for marketplace operations.
Navigating Category and Brand Approvals
Getting products ready for publication required more than creating listings. Walmart category approval and brand approval were important milestones, with documentation and platform requirements that needed careful handling.
Addressing Product-Related Compliance Requirements
Some products presented additional compliance challenges related to hazardous-material requirements. These needed to be addressed as part of preparing the listings for Walmart's review.
Creating Listings That Were Ready for Marketplace Buyers
The products needed complete listing information, appropriate images, and clear content. Krolog also had to prepare and upload the required listing files while ensuring the catalog was structured for Walmart Marketplace.
Securing Walmart Brand Store Approval
One of the most challenging parts of the project was obtaining approval for the Walmart Brand Store. This step was essential to establishing a dedicated branded shopping experience rather than relying solely on individual product pages.
2
Compliance Documentation Review
The team reviewed product listing claims, supporting documentation, and Amazon’s policy requirements to identify compliance gaps, verify product information accuracy, and organize relevant evidence for the appeal.
3
Root Cause Analysis and POA
Customized Plan of ActionUsing the findings, Krolog prepared a case-specific Plan of Action aligned with Amazon’s expectations and the issues identified.
The POA covered:
- ✓ Root cause: The verified reasons behind the product compliance concerns and customer complaints.
- ✓ Corrective actions: Completed changes to affected listings, products, documentation, or operating procedures.
- ✓ Preventive measures: Controls intended to reduce the likelihood of similar issues recurring.
The appeal was designed to connect each identified problem
with a corresponding action and supporting evidence,
avoiding vague statements that could not be substantiated.
4
Appeal and Follow-Up Support
The team supported appeal preparation, submission, and follow-up, ensuring the response addressed Amazon’s listing policy violations, clarified the identified discrepancies, and included relevant supporting documentation.
Appeal Submission
Prepare and submit a strong appeal.
Case Follow-up
Monitor and respond to Amazon’s updates.
Status Updates
Keep you informed at every stage.
Strategy: How Krolog Built Toner Pros' Walmart Presence
Krolog approached the project in stages, addressing account readiness, approvals, catalog development, and brand presentation.
1
Walmart Seller Account Setup
Krolog established the Walmart seller account from scratch, including the required account details and initial configuration.
This created the foundation needed to proceed with product onboarding and marketplace operations.
2
Category and Brand Approval
The team worked through Walmart’s category and brand approval requirements to help make the products eligible for listing.
The process involved addressing the relevant approval steps and preparing the required documentation. This helped move the account from initial setup toward a functioning product catalog.
3
Product Listing Creation and File Uploads
With the account and approval requirements underway, Krolog created the product listings and uploaded the required files to Walmart.
The team developed listing content and product images to present the toner and printer supply products clearly. The focus was on providing shoppers with useful product information while preparing the catalog for marketplace publication.
4
Product Compliance Support
Krolog also addressed product-related hazardous-material compliance requirements that arose during the listing process.
Rather than treating compliance as a separate afterthought, the team incorporated these requirements into the product onboarding workflow to help resolve listing-related obstacles.
5
Walmart Brand Store Development and Approval
The Walmart Brand Store was a key milestone in the project.
Krolog worked through the store approval process to establish a dedicated branded presence for Toner Pros on the marketplace. This complemented the individual product listings with a more cohesive brand experience.
Results: Building Sales Momentum on Walmart Marketplace
Following the account setup and listing work, Toner Pros began generating sales through its Walmart Marketplace presence.
Based on the reported November 2025 – September 2026 sales data, the account recorded the following results:
Nov 2025 - Sep 2026
Reported Sales: $28,521.46
Across 11 months
Units Ordered: 256
March 2026
Highest Monthly Sales: $3,936.64
28 units ordered
September 2026 Sales: $3,246.70
Results: Building Sales Momentum on Walmart Marketplace
Following the account setup and listing work, Toner Pros began generating sales through its Walmart Marketplace presence.
Based on the reported November 2025 – September 2026 sales data, the account recorded the following results:
Business Outcome
Krolog helped Toner Pros set up an interactive Walmart seller account to operate an established marketplace presence with approved listings and a dedicated Brand Store.
The engagement covered the foundational work that can make marketplace expansion difficult: account setup, category and brand approvals, product compliance requirements, listing content, images, file uploads, and Brand Store approval.
The subsequent sales data demonstrates that Toner Pros generated $28,521.46 in reported Walmart sales across the 11-month period, with a monthly peak of $3,936.64.
The key outcome was a functioning Walmart sales channel supported by the account setup, catalog, and brand infrastructure required to continue developing the business on the platform.
| Month | Total Sales | Units Ordered |
|---|---|---|
| November 2025 | $1,142.00 | 9 |
| December 2025 | $1,701.88 | 16 |
| January 2026 | $3,593.99 | 28 |
| February 2026 | $2,095.97 | 19 |
| March 2026 | $3,936.64 | 35 |
| April 2026 | $2,824.18 | 22 |
| May 2026 | $1,505.00 | 25 |
| June 2026 | $2,852.60 | 25 |
| July 2026 | $2,158.00 | 20 |
| August 2026 | $3,464.50 | 29 |
| September 2026 | $3,246.70 | 28 |
| Total | $28,521.46 | 256 |
Business Outcome
Krolog helped Toner Pros set up an interactive Walmart seller account to operate an established marketplace presence with approved listings and a dedicated Brand Store.
The engagement covered the foundational work that can make marketplace expansion difficult: account setup, category and brand approvals, product compliance requirements, listing content, images, file uploads, and Brand Store approval.
The subsequent sales data demonstrates that Toner Pros generated $28,521.46 in reported Walmart sales across the 11-month period, with a monthly peak of $3,936.64.
The key outcome was a functioning Walmart sales channel supported by the account setup, catalog, and brand infrastructure required to continue developing the business on the platform.
Why This Matters for Walmart Sellers
Expanding to Walmart Marketplace takes more than copying product listings from another sales channel. Sellers need to meet platform requirements, prepare product data, secure relevant approvals, and establish a brand presence that supports product discovery.
Toner Pros’ experience illustrates the importance of getting these fundamentals right before focusing on further growth.
With the right setup and marketplace support, businesses can work through operational barriers and build a stronger foundation for selling on Walmart.
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