How Krolog Transformed Digital Growth for a Global IT Services Company
Services Used
- HubSpot Implementation and Operations
- CRM and Marketing Automation
- MarTech Stack Integrations
- Sales Enablement & Workflow Automation
- Reporting, Attribution & Performance Analytics
Project Overview
A fast-growing Indian website development company, Epic Web Techno, partnered with Krolog to modernize its marketing and revenue operations using HubSpot as a central growth engine.
The client was expanding globally and needed a scalable system to unify marketing, sales, CRM, outreach, and campaign tracking, while improving efficiency, lead conversion, and cross-team visibility.
Industry
Website Development and Digital Marketing
Client Location
India
Target Market
Global
Engagement Type
HubSpot Implementation, MarTech Integration & Ongoing Operations
Challenges Faced
As growth accelerated, the client faced operational inefficiencies and performance limitations across marketing and sales.
Disconnected tools created broken workflows and inconsistent lead tracking.
Duplicate records and manual workflows led to lost productivity and slow follow-ups.
Limited campaign attribution made it difficult to measure ROI and optimize spend.
Sales and marketing lacked a unified view of prospects and lifecycle stages.
Outreach messaging remained generic, limiting engagement and personalization.
Scaling campaigns required manual effort that did not support rapid growth.
Strategy
Krolog designed and executed a HubSpot-centered transformation strategy, integrating systems, automating workflows, and enabling data-driven growth.
HubSpot as the Core Growth Platform
We implemented HubSpot Marketing Hub, Sales Hub, and CRM as the central system to manage campaigns, leads, pipelines, and lifecycle automation.
- Built automated lead capture, scoring, and routing workflows.
- Enabled multi-stage lifecycle tracking across marketing and sales.
MarTech Stack Integration and Data Sync
To eliminate fragmentation, we integrated HubSpot with third-party platforms, including ZoomInfo and Outreach.
- Synced engagement activity (email opens, replies, meetings) into HubSpot.
- Created bi-directional workflows between SDR teams and marketing ops.
- Reduced duplicate outreach through centralized prospect orchestration.
Messaging, Automation, and Personalization
We built persona-driven messaging frameworks aligned with each stage of the buyer journey.
- Personalized outbound sequences using intent, industry, and role insights.
- Launched automated email nurturing and re-engagement workflows.
- Enabled multi-channel coordination across email, social, and sales outreach.
- Improved campaign targeting using smart lists and segmentation logic.
Reporting, Attribution, and Performance Visibility
Krolog implemented a unified analytics and reporting framework inside HubSpot.
- Created real-time dashboards for campaign, lead, and revenue attribution.
- Enabled full-funnel visibility from first touch to closed deal.
- Delivered performance insights across marketing, sales, and outreach.
- Supported continuous optimization through data-backed recommendations.
Results
The HubSpot transformation delivered measurable business impact across efficiency, engagement, and revenue performance.
Operational and Workflow Gains
Lead Generation and Engagement Growth
Revenue and Performance Impact
- Real-time attribution visibility between campaigns, leads, and pipeline.
- Improved sales prioritization with enriched lead scoring.
- Faster response times and improved customer experience.
- 50% cost savings by outsourcing HubSpot operations to Krolog’s expert offshore team.
Business Outcome
The client now operates with a fully unified marketing, sales, and onboarding ecosystem, powered by HubSpot, enabling scalable growth, smarter targeting, and predictable revenue performance.
Why This Matters
This case study shows how HubSpot, when leveraged with the right strategy, transforms from a CRM into an effective growth engine. With Krolog’s expertise, Epic Web Techno elevated operations, cutting costs by 50% while creating a faster, cleaner revenue pipeline.
By partnering with Krolog, the client unlocked:
Faster execution
Cleaner data
Higher engagement
Better attribution
Lower operational costs
