How Krolog Streamlined MarTech Operations for a Toronto Based RaaS Company
Services Used
- HubSpot Implementation & Revenue Operations
- MarTech Stack Integration & Automation
- CRM Data Sync & Lifecycle Automation
- Sales Enablement & Outreach Workflow Automation
- Performance Analytics, Reporting & Attribution
Project Overview
A RaaS provider in Toronto, Adroid Cooperation, partnered with Krolog to unify and operationalize its fragmented marketing and sales technology stack.
The organization was using HubSpot, ZoomInfo, and Outreach, but the platforms operated independently. This created inefficiencies across marketing operations, sales engagement, campaign tracking, and lead lifecycle management.
Krolog designed and implemented an integrated MarTech ecosystem with HubSpot as the central data orchestrator, enabling automation, personalization, and unified reporting while supporting ongoing digital outreach and MarTech operations.
Industry
IT Services & Consulting
Client Location
Toronto
Target Market
B2B Technology Buyers
Engagement Type
HubSpot Implementation, MarTech Integration & Ongoing Operations
Challenges Faced
Despite strong growth ambitions, operational friction across the revenue stack slowed performance.
Marketing and sales teams operated on different datasets, leading to conflicting contact information and inconsistent lifecycle tracking.
Marketing and sales teams operated on different datasets, leading to conflicting contact information and inconsistent lifecycle tracking.
Engagement across channels lacked coordination and measurable attribution.
Manual prospect management increased workload for SDR teams and delayed response times.
Leadership had limited visibility into how campaigns influenced pipeline progression.
The organization required a unified system capable of enabling structured automation while preserving existing workflows.
Strategy
Krolog approached the engagement as a Revenue Operations Transformation, focusing on unifying data, enabling intelligent automation, and turning engagement signals into actionable growth strategies.
Designing a Connected Revenue Ecosystem
Rather than simply linking tools, Krolog redefined how data moved across marketing, sales, and outreach systems.
- HubSpot was configured as the operational command center to capture engagement, manage lifecycle stages, and orchestrate automation.
- Data pathways were redesigned to ensure prospect intelligence, campaign activity, and sales engagement flowed into a single record.
- Operational dependencies between teams were mapped to eliminate bottlenecks and redundant workflows.
Building Intelligent Data Synchronization
Krolog implemented structured synchronization rules that transformed fragmented data into a unified growth dataset.
- Prospect intelligence from ZoomInfo was automatically enriched within HubSpot, allowing segmentation based on industry signals, company size, and buyer intent.
- Outreach engagement metrics were embedded into CRM records, giving marketing teams real-time visibility into SDR activities.
- Dynamic qualification models were introduced to prioritize high-value accounts and reduce unqualified outreach.
Operationalizing Multi-Channel Engagement
The engagement model shifted from isolated campaigns to coordinated buyer journey experiences.
- Outbound messaging frameworks were redesigned around personas, funnel stages, and behavioral triggers.
- Email, LinkedIn, and SDR call workflows were aligned through structured automation sequences.
- Engagement-based triggers initiated follow-ups, nurturing campaigns, and reactivation flows automatically.
- Sales and marketing activities became synchronized through shared engagement timelines.
Establishing a Revenue Intelligence Layer
Krolog introduced advanced reporting capabilities to transform raw data into decision-ready insights.
- Campaign performance, lead progression, and deal movement were visualized through unified dashboards.
- Attribution models connected marketing actions with sales outcomes and pipeline growth.
- Lifecycle analytics enabled teams to identify drop-off points and refine outreach strategies.
- Continuous optimization was possible through real-time performance monitoring.
Results
The transformation produced measurable operational and commercial improvements across the organization.
Operational Efficiency
- Complete visibility across the MarTech ecosystem with synchronized lifecycle data.
- 50% reduction in repetitive manual work across SDR and marketing operations.
- Faster prospect movement through automated task orchestration.
Engagement Performance
- 30% increase in outbound engagement driven by personalized messaging and structured sequencing.
- Improved response rates through intent-based targeting and behavioral automation.
- More consistent buyer experiences across channels.
Revenue Operations Impact
- Unified attribution connecting campaigns, outreach, and deal outcomes.
- Improved prioritization of high-intent accounts through enriched scoring models.
- Centralized dashboards enabling data-driven decision-making.
- Streamlined collaboration between sales, marketing, and leadership teams.
Business Outcome
The client transitioned from fragmented outreach efforts to a cohesive revenue operations engine.
Marketing and sales teams now operate within a shared ecosystem that supports automation, personalization, and scalable growth. With Krolog managing ongoing MarTech operations and outreach workflows, the company continues to optimize engagement strategies while maintaining operational efficiency.
Why This Matters
Modern revenue growth depends on connected systems and not disconnected tools.
This engagement demonstrates how strategic MarTech architecture can:
- Transform scattered engagement into unified customer journeys.
- Reduce operational complexity through automation.
- Enable data-driven targeting and personalization.
- Improve visibility across the entire revenue funnel.
- Support predictable and scalable business growth.
