Frequently Asked Questions.

How to create an Amazon Storefront?

A well-designed Amazon Storefront is your digital store that lets you showcase your products, tell your brand story, and convert browsing into buying. At Krolog, we help brands craft storefronts that look good and also perform well. Through our Amazon storefront design services, we help businesses stand out in a crowded marketplace and give their customers an enhanced and immersive shopping experience.

Enroll in Amazon Brand Registry

The first step to start building your Amazon storefront is to get your brand enrolled in Amazon Brand Registry. This unlocks the access to advanced features like A+ Content and the ability to create a custom storefront. To qualify, your brand must have a registered, or atleast a pending trademark. Once enrolled, you’ll find the Storefront option under Amazon Seller Central > Stores > Manage Stores.

Plan Your Store Like a Website

Your Storefront isn’t just a pretty product page, but your chance to tell your brand’s story, showcase your entire catalog, and guide shoppers through their journey. Use this platform to create an engaging and organized online space by adding category pages, seasonal promotions, and even pages for best-sellers or bundles. At Krolog, our team helps brands lay out high-converting pages that match your aesthetic, highlight your hero products, and keep the experience smooth on both desktop and mobile.

Build It Using Amazon’s Drag-and-Drop Builder

Amazon offers an intuitive Store Builder that works on a drag-and-drop system with different “tiles” for text, images, product grids, and videos. But while it’s easy to use, what you do with it is what matters. A few best practices include:

• Use high-resolution images that reflect your brand
• Keep text short, clear, and benefit-driven
• Add lifestyle images and video to build trust
• Always link to products directly

With our Amazon storefront design services, we design with strategy. Every image, every headline, and every page serves a purpose to drive conversions and increase cart size.

Optimize for Discovery and Traffic

Once your storefront is live, Amazon gives you a unique URL you can use for marketing. Use it in your ads, email campaigns, social media, or even on packaging. You can also monitor traffic and performance through Store Insights and Amazon’s built-in analytics. We also offer paired Amazon services by including Amazon product launch services with Store launch and designing to build early momentum for new products. This powerful combo builds a polished brand presence plus drives targeted traffic, which equals higher conversions and stronger brand equity.

Keep It Fresh

A storefront shouldn’t be static. Update it regularly with seasonal deals, new product lines, and fresh visuals. This not only keeps it engaging for return shoppers, but also tells Amazon’s algorithm that your brand is active and invested. Brands that update their storefronts consistently tend to perform better in search and Sponsored Brands placements

Need Help? That’s What We’re Here For.

Whether you’re launching your very first product or you’re scaling a full catalog, we offer both Amazon product launch services and Amazon brand storefront design services to support your brand at every stage. Creating a storefront that reflects your identity, builds trust, and converts visitors into customers is what we do best. If your brand deserves more than a generic storefront, let’s talk. You focus on your productswhile we’ll make sure they come out to the world in the most appealing and engaging way!