Frequently Asked Questions.

How to List Products on Amazon?

Listing a product on Amazon might seem simple at first glance, but doing it correctly with precision sets you straight up for success. As a seller, especially in a highly competitive marketplace, your listing becomes your digital storefront, your brand’s first impression, and often the deciding factor in whether someone makes the purchase.

The process of listing products on Amazon starts with having a Seller Central account. Once your account is verified and set up, you’re ready to create product listings. There are two main scenarios:

1. Listing a product already being sold on Amazon
2. Listing a new, unique product not currently in the catalog

For the first scenario, the process is relatively simple. 

• Search for the existing product using the name, UPC, or ASIN, and click “Sell Yours.” 
• You’ll need to provide your product details, such as price, quantity, condition, and fulfillment method (FBA or FBM). 
• Since the product is already in Amazon’s catalog, you don’t need to create new content like images or descriptions. This condition also limits sellers from having complete control over the listing unless they own the brand.

For the second scenario, listing a new product, you’ll be building the listing from scratch. This is where most new sellers underestimate the importance of doing it right. 

You’ll need to go to “Add a Product” in Seller Central, select the appropriate category, and input essential details like:

• Product Title: The product title must be clear, concise, relevant, and keyword-optimized. Make sure to stick to Amazon’s character limits and formatting guidelines.
• Key Product Features in Bullet Points: These should highlight the product’s main benefits and uses.
• Product Description: Speak about the product’s value, use, and what sets it apart.
• Images: Upload high-quality images with white backgrounds. Lifestyle photos, infographics, and scale references also add credibility.
• Keywords & Backend Search Terms: These search terms are not visible to the customers, but are crucial for visibility in search and used for ranking.

If you’re a brand owner and enrolled in Amazon Brand Registry, you’ll also have the option to enhance your listing using A+ Content. This gives you an added opportunity to communicate your brand story and reinforce product benefits through multimedia rich content and advanced A+ features.

Fulfillment Method

Fulfillment choice is another important part of the listing process. Sellers can choose between Fulfilled by Amazon (FBA) or Fulfilled by Merchant (FBM). 

With FBA, Amazon handles shipping, returns, and customer service, which often improves delivery times and eligibility for Prime. FBM gives you more control over logistics but requires more operational input.

Final Step

Once all listing fields are completed and reviewed, you can submit the product for publishing. Listings mostly go live within 15 minutes to a few hours, though some may be subject to approval depending on the product category.

In practice, creating a listing is not just a one-time task. A successful Amazon listing is something you optimize over time based on performance data, which includes tweaking titles, refining bullet points, testing new images, and adjusting pricing based on market behavior.

At Krolog, we understand that strong product listings are the foundation of a healthy Amazon account. Whether you’re launching a single SKU or building out an entire catalog, enhanced product listing plays a direct role in the visibility, ranking, and conversion of the product.