How to Start Amazon FBA?

Starting with Amazon FBA (Fulfillment by Amazon) can be a smart move in an Amazon seller’s journey to grow quickly, scale efficiently, and tap into Amazon’s global customer base. But succeeding on Amazon isn’t very simple; it takes strategic planning, smart execution, and ongoing optimization to make it work.

At Krolog, we help new and established sellers navigate the FBA process with clarity and confidence. 

step 1: Understand Amazon FBA

Under the Fulfillment by Amazon (FBA) model, Amazon handles the complete logistics, which includes warehousing the inventory, packaging products, to finally shipping them to customers, and also handling customer service and returns. This allows sellers to focus on growing their business rather than managing daily operations.

Step 2: Set Up Your Amazon Seller Account

To get started, go to Amazon Seller Central and create a seller account. Choose the Professional Plan as it allows sellers to to sell more than 40 products a month. The cost may be a little expensive, but it unlocks advanced features like advertising, promotions, and eligibility for the Buy Box.

Setup requirements include:

• Business and tax information
• Bank account details
• A working credit card
• Government-issued ID
• Business email address

Once you’re verified, you can start creating FBA listings and sending your inventory to Amazon.

Step 3: Choose the Right Products

Certain products qualify as ideal for selling on FBA. Selecting lightweight, high-demand products with decent margins after Amazon fees makes the best products to sell under FBA. Use tools like Amazon’s Product Opportunity Explorer, Helium 10, or Jungle Scout to research market demand, competition, and profitability.

At Krolog, we recommend testing out with a small batch first. This minimizes the risk involved and provides real data to clients to work with before scaling up.

Step 4: Create Optimized Listings

An Amazon listing works as a digital storefront for your products. Considering these points is essential to drive sales:

• Create SEO-optimized content by including the right keywords in the title, bullets, and backend.
• Use professional images, infographics, and videos to create visually appealing listings.
• Focus on creating persuasive content that offers a clear value proposition and strong copywriting.

Step 5: Send Inventory to Amazon FBA

Once the listings are ready, preparing inventory for FBA is the final step. This includes labeling, packaging, and shipping to Amazon’s designated fulfillment centers. Follow Amazon’s FBA prep guidelines carefully to avoid delays or extra fees.

Step 6: Launch and Optimize

Listing products on Amazon is just the beginning of the process. To succeed in the long run sellers need to maximize performance on Amazon by taking care of:

• Launching Amazon PPC ads to drive initial visibility
• Monitoring ACoS and ROAS regularly
• Using tools like Brand Analytics or Krolog’s in-house reporting to spot growth opportunities
• Staying on top of inventory health to avoid stockouts or excess storage fees
• A/B testing of content and pricing to increase conversion rates

FBA Success With Krolog

At Krolog, our team specializes in Amazon account management, PPC strategy, listing optimization, and FBA compliance to ensure that your FBA journey is profitable and scalable.

Whether you’re starting from scratch or trying to turn around your sales, we can step in to extend support and guide you through the entire process.

Get expert help to launch or grow your FBA business! Contact Krolog today to claim your free 2-week trial of full Amazon account management. Let’s turn your potential into performance.