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Canton Fair 2026 Opens October 15: What Amazon FBA Sellers Need to Know

Introduction

Guangzhou, China, October 14, 2026. The 140th Canton Fair (China Import and Export Fair) opens tomorrow, October 15, at the China Import and Export Fair Complex in Guangzhou. The Autumn 2026 session runs in three phases through November 4. It is a major sourcing opportunity for Amazon FBA sellers looking to find suppliers, compare manufacturers and plan their next product launch.

 

Key dates and phases

Each phase features different exhibitors, so sellers should choose dates by product category rather than the fair’s opening day.
Phase Dates Main Categories
Phase 1: Advanced Manufacturing October 15–19 Electronics, appliances, hardware, tools, lighting, machinery, smart mobility
Phase 2: Quality Home Life October 23–27 Kitchenware, housewares, furniture, home décor, gifts, gardening
Phase 3: Better Life October 31–November 4 Toys, baby products, fashion, bags, sports goods, personal care, pet products, health-related products

What this means for Amazon sellers

Trade fairs make it easy to find interesting products. They do not show whether a product will sell on Amazon. Before placing an order, sellers should check five things:

  • Demand: search volume, seasonality and keyword trends
  • Competition: competitor pricing, reviews and listing quality
  • Profitability: full landed cost, including freight, duties, Amazon fees, returns and advertising
  • Supplier reliability: samples, minimum order quantities, lead times and quality consistency
  • Compliance: safety, labelling, intellectual property and Amazon category requirements

A product that costs $5 to make and sells for $24.99 can look profitable until freight, fees, returns and PPC are added. Electronics, children’s products and personal care items often carry extra certification and testing requirements.

Plan the launch before the stock lands

Sellers who return from Guangzhou with samples often wait until inventory arrives before preparing their Amazon listing. Listing SEO, keyword research, product imagery, inventory planning and PPC strategy should be ready before stock reaches Amazon.

How Krolog supports sellers after the fair

Krolog, an Amazon SPN Certified Service Provider, helps brands turn a sourcing opportunity into a launch through product research, listing optimization, Amazon SEO, PPC management and product launch strategy, for Amazon US and Canada.

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