Diversify your performance marketing mix with TikTok ads and acquire right customers with one of the fastest growing social platform. We can help you to leverage the power of short-form videos with highly-targeted campaigns on TikTok.
Following the success of trends like #TikTokMadeMeBuyIt and build on the success of similar models in other markets, TikTok Shop is well on its way to becoming a global e-commerce giant. We’re talking billions of dollars here. You want to take advantage of this opportunity early. We will make sure you have the best chance of success.
TikTok Shop is a set of ecommerce features built natively in TikTok’s app that enable brands to promote and sell their products directly to TikTok users. This includes features like product catalogues, a new Shop tab, an affiliate marketplace.
Reach the elusive Gen Z and millennial audiences where they’re most active. Our strategies tap into TikTok’s young user base and the growing mature audiences, making your brand relevant and relatable to everyone on the platform.
90% US Shoppers claimed to be satisfied when TikTok involved in their shopping journey. TikTok Ads have the potential to reach 884.9 million people over the age of 18—that’s 18% of adult internet users And worldwide.
TikTok ads are promoted content (usually full-screen videos) that a brand or creator pays to show to a specified target audience. Ads on TikTok are a form of social media marketing, and they usually aim to spread awareness about the advertiser or sell a particular product or service.
When it comes to TikTok ads, there are three levels of organization:
TikTok Ad: A single advertisement (usually in the form of a video that promotes a product or service, or a special TikTok offer).
TikTok Ad Group: A collection of TikTok ads.
TikTok Campaign: A collection of TikTok ad groups.
For example, a clothing company might make a TikTok video ad for Shirts, which is one of many different Shirts marketing videos in an ad group, which might then fall under a campaign about a summer Shirt sale.
In-feed Ads
In-feed ads on TikTok are ads that you can create yourself using the TikTok Ads Manager interface.
TikTok Video Ads
This is one of the most common forms of TikTok advertising. Video ads are made by brands or creators and posted through a TikTok Ads Manager account.
Video ads look like regular TikToks, but any interaction with a video ad leads to a landing page or an app install—in other words, TikTok video ads link directly to whatever is being advertised.
Top View Ads
This ad is similar to an in-feed ad, with the main difference being it’s the first in-feed video users see. It may not be the first video they see when opening the app, but brands have guaranteed three seconds of attention. Brands have to be really creative in order to make an impact in such little time; luckily, half the hard work is already done since they don’t have to worry about initially capturing interest, unlike in-feed ads, where users can just scroll through. TopView and in-feed ads are the most common ads on TikTok and are the easiest to create. If you’re new to advertising, we recommend starting with these along with other social media advertising — just to note — the cost of TikTok ads varies and they require a minimum budget.
Branded Effects
It’s not a social media platform without the use of filters! Branded effects allow brands to create their own shareable stickers, AR filters, and lenses. This is ideal if you want user-generated content (UGC) or to spread awareness for a campaign, especially one with a good cause or mission. It was only recently that TikTok launched its Effect House, specifically made to produce custom-branded effects.
It would be easier to have a branded effect with a different ad combined with it. A great way to popularize a branded effect is by having a celebrity use it with a branded hashtag in the caption of a TopView ad. Users have several ways to engage with it by using the filter, hashtag or simply capturing their interest for at least a few seconds. This, of course, would require a big budget to implement all these ads on top of creating the filter, stickers, hashtags, and video (even more if a celebrity or influencer is involved).
Spark Ads
Spark ads are essentially in-feed ads, but this type of TikTok ad also allows brands to turn their own TikTok videos or a creator’s video (with their permission) into ads. Spark ads enable users to visit the brand’s TikTok account and use their audio for their own video or visit a music page. This ad is strongly recommended for any advertiser, no matter their marketing goals, since it’s relatively easy to launch and very effective. Spark Ads’ new profile landing page UI delivers a 69% higher conversion rate and 37% lower cost per action (CPA) than ever before.
he short answer? As much as you want them to. TikTok uses an auction and bidding model when it comes to ads. That means you decide how much you pay per video view, click, or impression. Keep in mind that, while you can spend as much as you want per optimization goal, there is a minimum spend on both campaigns and ad groups.
TikTok says “Your bid, among other factors, represents how competitive you want to be in the auction to get your desired outcome.”
Brands or creators pay for TikTok video ads to appear in user’s feeds along with regular content. Advertisers pay using a bidding/auction model, meaning that the advertiser determines what they are willing to pay per optimization goal (likes, impressions or views).
According to the TikTok Marketing Science Global Retail Path To Purchase Study, TikTokkers are 1.5x more likely to immediately buy something they discovered on the platform when compared to users of other platforms. If you have the proper marketing strategy and competitive bids, TikTok ads can absolutely be worth the investment.
Grow your TikTok presence alongside your other social channels using Hootsuite. From a single dashboard, you can schedule and publish posts for the best times, engage your audience, and measure performance. Try it free today.
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