What is Amazon Brand Registry?

If you’re serious about building a long-term brand on Amazon, enrolling in Amazon Brand Registry is the key, as it unlocks access to advanced tools and features to propel your brand forward, otherwise not available. 

Brand Registry is Amazon’s way of empowering brand owners to protect their intellectual property, gain better control over their listings, and access tools that go beyond what unregistered sellers typically get. 

Why Brand Registry Matters More Than Ever

At Krolog, we’ve worked with hundreds of brands navigating their way through brand growth and brand protection. Amazon Brand Registry strikes the right balance between the two aspects, assisting sellers in achieving sustainable success:

With Brand Registry, you get access to:

• A+ Content (formerly Enhanced Brand Content) – Enrolling in the Brand Registry Program allows sellers to use rich visuals for storytelling that actually converts browsers into buyers.
• Sponsored Brand Ads – Brand Registry unlocks premium ad placements that let you tell your brand’s story in your terms.
• Brand Analytics – As a registered Amazon seller, you can get access to exclusive data that gives you insight into customer behavior and competitor trends.
• Report a Violation Tool – Enjoy advanced security by enrolling with the Brand registry and get access to a fast-track way to remove counterfeit or unauthorized listings.

And most importantly, registered sellers get listing authority which means you own the content of that particular product ASIN, thus giving you the authority and allowing you to create product pages that truly represent your brand.

Is Your Brand Eligible?

To enroll, your brand must have:

• A registered trademark in the country you’re selling in.
• An active Amazon Seller Central or Vendor Central account.
• Products with matching brand names on packaging and listings.

At Krolog, we also offer entire trademark registration guidance to brands, from filing trademarks to final Brand Registry approval.

Final Word: More Than Just a Registry

Amazon Brand is a foundation where brand protection meets performance. At Krolog, we help sellers not just enroll in the program, but utilize every tool it provides access to and build smarter listings, protect IP, and scale confidently.