Frequently Asked Questions.

What is an Amazon Seller Consultant?

An Amazon Seller Consultant is a professional agency that helps sellers navigate the complexities of Amazon’s ecosystem to improve overall business performance on the platform. Their role is to provide strategic guidance, technical support, and day-to-day operational expertise tailored to the seller’s needs with the goal of increasing product visibility, improving conversion rates, optimizing listings, managing ads, and recovering from account issues.

At Krolog, we often describe Amazon seller consulting services as a bridge between an e-commerce strategist and an Amazon technician. That’s because succeeding on Amazon requires more than just having a good product. It’s about understanding how Amazon works behind the scenes, and includes understanding its algorithms, policies, advertising tools, and shifting customer behavior. 

For many sellers, hiring an Amazon consultant offers convenience and assistance in building a full in-house Amazon team. Amazon seller central managed services can work on a project basis or as part of an ongoing growth strategy. They specialize in specific areas such as Amazon SEO, PPC advertising, or inventory management and or offer end-to-end account support.

Some of the most common areas where Amazon Seller Consultants add value include:

• Listing Optimization: Creating product listings that are keyword-optimized, conversion-friendly, and compliant with Amazon guidelines.
• Advertising Management (PPC): Strategizing, launching, and optimizing Amazon Ads campaigns to maximize ROI.
• Brand Strategy: Positioning products and brands effectively within competitive niches, especially for private label sellers.
• Account Health & Compliance: Helping sellers avoid or resolve suspensions, listing removals, and performance issues.
• Marketplace Expansion: Advising on multi-country Amazon marketplaces (e.g., expanding from the US to Europe or the Middle East).

Working with a consultant is especially useful when internal resources are limited or when a seller needs specialized expertise to scale quickly or solve specific challenges.

Professional Amazon consultancies provide a full-service model that includes copywriters, PPC managers, brand strategists, and catalog experts under one roof. At Krolog, we offer comprehensive Amazon seller consulting services to function as a dedicated partner by implementing solutions backed by performance data and industry insight.

Getting started with an Amazon seller consultant typically begins with an audit or strategy session, where your account is reviewed, pain points are identified, and a roadmap is outlined. From there, consultants either work alongside your team or take on complete management, depending on your business model and goals.