Conducting Keyword Research

This is where strategy meets data. Keyword research helps you understand what buyers are searching for and how your competitors are ranking for those terms.

A. Start with Seed Keywords

Begin with your product’s basic attributes by determining:

• Product type (e.g., wireless earbuds)
• Category (e.g., electronics)
• Key features (e.g., noise cancelling)
• Buyer intent (e.g., for travel, for workouts)
  
  

B. Use Tools & Resources

Using keyword research tools simplifies the optimisation journey. Here are a few resources that can streamline your keyword research process:

• Amazon Auto-Suggest: Amazon’s search bar auto-suggests once you start typing your seed keyword in the search bar to recommend what real shoppers search for.
• Competitor Listings: Analyze the top-ranking listings’ titles, bullets, and A+ Content for keyword insights.
• Third-Party Tools:
  
  
  • Helium 10
  • Jungle Scout
  • AMZScout
  • Keyword Tool (Amazon)
  • Google Trends for seasonality
    
    

C. Evaluate Keywords

Not every keyword is worth targeting. Assess each one for:

• Search volume to determine if it gets enough traction
• Relevance to the product in question
• Understanding the buyer’s intent. Is it transactional (ready to buy) or informational (just browsing)?
• Evaluating the competition for the said keyword to analyse how difficult it is to rank for the same. 

Aiming for a healthy mix of high-volume keywords and long-tail phrases that convert is a pro tip and is classified as one of the best SEO practices to rank your products organically.

Implement Keywords Strategically

Keyword research is only half the battle; placement is where real optimization happens.

A. Product Title

• Include your primary keyword naturally.
• Mention top features, benefits, USPs, and key differentiators.
• Stay within Amazon’s character limit (around 200 characters).
• Example: “Wireless Bluetooth Earbuds with Noise Cancelling & Long Battery Life – Ideal for Travel & Gym”
  
  

B. Bullet Points

• Integrate secondary keywords without forcing or stuffing.
• Prioritize benefits over facts: emphasize comfort, performance, durability, etc.
• Prioritise writing for humans first, as algorithms reward relevancy over unnatural keyword overuse.
  
  

C. Product Description

• Use long-tail keywords naturally to strengthen discoverability.
• Create an engaging story, highlighting your brand’s value while stating customer benefits.
• Format with short paragraphs for readability.
  
  

D. Backend Keywords

• Add hidden terms that help you rank (misspellings, synonyms, or alternate product names).
• Don’t repeat keywords already used in titles or bullets.
• Use all available space.

Monitor & Optimize Continuously

Keyword optimization is an ongoing process that requires monitoring and regular updates.

At Krolog Inc., we consistently test, analyze, and refine keywords to ensure relevancy over the changing trends.

Here’s how to stay on top of your performance:

• Regularly track keyword rankings.
• Registered Amazon brand can use Amazon Brand Analytics to review high-performing terms.
  (Click here to know more about how to enroll with the Amazon Brand Registry.)
• Adjust keywords based on seasonal shifts or competitor changes.
• Regularly optimize product listings based on your keyword research.
• A/B test titles, bullet points, and images to see what drives more clicks and conversions.
  
  

Remember, Amazon’s algorithm (A9/A10) rewards listings that stay fresh and relevant.

Follow Keyword Optimization Best Practices

To make the most of your efforts, keep these golden rules in mind:

Dos:

• Focus on relevance and buyer intent.
• Prioritize clarity and conversion over keyword stuffing.
• Keep your copy readable, engaging, and persuasive.
  
  

Donts:

• Stuff keywords or force them into your content.
• Use irrelevant terms just to attract traffic.
• Copy competitor listings as it can hurt both rankings and brand credibility.

Amazon’s search algorithm understands context. Well-written, natural content often performs better than keyword-heavy text.

Review Performance Metrics

Finally, track the results to understand what’s working and where to adjust.

Key performance metrics (KPIs) include:

• Search Term Report (Sponsored Products): Identify converting keywords.
• Organic keyword rankings: Measure visibility improvements.
• Conversion Rate (CVR): Are your optimized listings converting better?
• Click-Through Rate (CTR): Are your titles and images attracting more clicks?
• Sales performance (pre- vs post-optimization): Quantify your growth.
  
  

At Krolog, we use this data to make informed, actionable decisions that keep our clients’ listings ahead of the competition.

Keyword optimization is more than an SEO tactic. It lays the foundation of your Amazon growth strategy. The right words can elevate your brand from just another product to a top performer that shoppers can’t ignore.

At Krolog, we help sellers turn keyword insights into real revenue. Our team combines data, creativity, and hands-on expertise to help your brand rank higher, convert faster, and grow smarter.