Competing to grab your target audience’s attention on Amazon is getting more challenging by the day. Leveraging the power of Amazon’s enhanced brand content can be the only key for sellers to outperform competitors. This article can be your comprehensive guide to unlocking exponential Amazon success by utilizing Seller Central’s innovative and free feature to set your brand apart and maximize visibility for increased customer engagement and driving conversions.
What is Amazon’s Enhanced Brand Content?
Enhanced Brand Content, also known as A+ content on Seller Central allows sellers to create their unique brand story by adding rich multimedia content such as videos, images, detailed product descriptions, comparable product charts, and concise content using bullet points to highlight informative and important text. This powerful tool allows sellers to enhance the visual appearance of their product listings to elevate engagement and boost traction.
With EBC, you can get creative with graphics and highlight the USPs, key features, and benefits of your products to attract shoppers, enabling them to make informed purchase decisions.
EBC offers five different combinations of images and text placements in the form of templates to choose from. So if you’re an Amazon seller who is looking to game up on their sales and rank higher on SERPs, optimize your Amazon SEO by using EBC content to stand out from the crowd and create differentiated listings of your products.
How to get Enhanced Brand Content for Your Amazon Product Page?
Using EBC for optimizing product listings requires sellers to meet certain eligibility criteria. Here’s a quick overview, along with a few Amazon Enhanced Brand Content examples, on how to assess EBC to improve customer experience:
Enroll in the Amazon Brand Registry: To start up, register your brand along with its trademark and logo at the Amazon Brand Registry program. Amazon Brand Registry protects your brand and helps you promote it on Amazon.
Log in to your Seller Central Account: Once your brand is approved, log in to your Seller Central Account with the registered brand. From the top navigation menu, select the Advertising tab and select Enhanced Brand Content from the dropdown menu.
Create Your Enhanced Brand Content: You can start creating Amazon Enhanced Brand Content design by choosing from a variety of customizable templates, such as the Standard Image Text, Comparison Chart, or Lifestyle Images, to showcase your products and narrate your product and brand story.
Choose a Service Provider: If you do not understand Amazon SEO and A+ Content, you can also choose a third-party Amazon service provider that specializes in offering Amazon Enhanced Brand Content Services to help brands drive product conversions by maximizing customer engagement.
Review and Publish: Once you create or receive EBC content from your service provider, you can preview the content to ensure its optimization from the desktop or mobile and make necessary changes or updates if required. You can then submit your content for Amazon’s review. Once approved, your content will be published within seven business days.
Why is using Enhanced Brand Content important?
EBC is a distinctive tool that allows sellers to stand out from the competition and give their brand a unique identity that attracts customers. Amazon A+ Content is an innovative tool that lets sellers convey their product details, descriptions, and brand stories creatively. As per Amazon, Enhanced Brand Content is a powerful tool that can significantly drive conversions and sales of your Amazon business.
Let’s take a look at the key benefits of using EBC for enhancing your product listings:
- Boosts Customer Engagement: Using visually engaging and descriptive content allows sellers to convey detailed information. Interactive content always connects better with the target audience and boosts customer engagement.
- Increases Product Visibility: Visually appealing and enhanced content has consistently performed to ranks better and rank higher in the Amazon SERPs. Adding high-quality images and detailed descriptions increases content value and relevancy, thus boosting product reach and visibility.
- Improves Conversion Rates: Products with detailed descriptions and benefits trigger the interest and influence the buying decisions of potential customers by providing more familiarity , and information that helps build trust.
- Increases Brand Awareness: Customers are more likely to remember brands and products that have interactive images and content. Using EBC helps sellers promote to promote their brand familiarity and boost their awareness.
- Reduces Returns and Negative Reviews: By providing product specifications and key benefits, EBC product listings help establish realistic expectations at the customers’ end thus allowing them to make informed decisions, consequently reducing the chances of complaints, returns, or negative reviews.
To sum up, Amazon Enhanced Brand Content is an effective tool that can set your brand apart by creating a one-of-a-kind brand story that leaves a lasting impression on your customers. It is an excellent investment that can help you grow your brand to optimize performance and amplify your sales.
Make this investment with Krolog, to avail unparalleled expertise in EBC services that will help your brand create the awareness it deserves. At Krolog, we not only enhance your listings and optimize operations but also monitor performance to continuously adapt and evolve your online presence for maximized results and success.
Reach out to us at www.krolog.com to book a consultation.
What is Amazon Enhanced Brand Content?
Amazon Enhanced Brand Content (EBC), now known as A+ Content, is an advanced feature that allows registered brands to enhance their product detail pages and listings with visually appealing and informative content. This includes adding multimedia-rich content such as high-quality images, rich text, and other modules to make the product listing more engaging.
How to get Enhanced Brand Content on Amazon?
To access Enhanced Brand Content (EBC) on Amazon, you need to be a registered brand owner and have an active Seller account enrolled in the Amazon Brand Registry. Once eligible, you can create and manage A+ Content through the Seller Central account.
Can you upload a video to Amazon without Enhanced Brand Content?
Yes, you can upload videos to Amazon listings without needing Enhanced Brand Content (EBC). However, you’ll need to be a brand-registered seller to upload videos to your product listings in the above-the-fold section, where the video is displayed prominently on the product page, and the placement and features available without EBC will be limited.
Does Amazon Enhanced Brand Content cost money?
No, Amazon Enhanced Brand Content (A+ Content) is free for registered brand owners. It’s a tool within Seller Central that allows brand owners to create visually appealing product descriptions with images and enhanced formatting.
Does Enhanced Brand Content increase Amazon sales?
Yes, Enhanced Brand or A+ Content can potentially increase sales on Amazon by adding more visual details and engaging content, which can help sellers improve customer engagement and conversion rates.
How to add enhanced Brand Content to Amazon listings?
To add Enhanced Brand or A+ Content to your Amazon listings, your brand must be enrolled in the Amazon Brand Registry program to get access to the A+ Content, an advanced feature available only to registered Amazon sellers. Then, navigate to “Advertising”, then “A+ Content Manager”, and click “Start creating A+ Content”. Choose your desired template, fill in the text and image fields, and submit for approval.
How do I create an Enhanced Brand Content on Amazon?
To create Enhanced Brand Content (EBC) on Amazon, you’ll need to access the A+ Content Manager within your Seller/Vendor Central account, select “Start Creating A+ Content,” and choose the desired template. You can then add content to your chosen layout, including images and text, while ensuring they adhere to Amazon’s guidelines. Finally, preview and submit your content for review for it to go live.
