Amazon is one of the largest and fastest-growing global e-commerce marketplaces. Standing out in fierce competition and counterfeiting challenges can be tough. If you’re an Amazon seller struggling to protect the authenticity of your products and ensure the integrity of your listings, you’ve come to the right place. This blog post will guide you on how to safeguard your intellectual property, prevent counterfeiters from harming your brand, and enhance your customer experience.
Presenting Amazon Brand Registry, a free, powerful tool that helps sellers maintain the authenticity of their products, improve listing accuracy, monitor performance, and protect against unauthorized sellers. Enrolling in the Brand Registry, allows you to protect your brand’s reputation and ensure your listings stand out with credibility.
Now you’re probably wondering how to get started. That’s where Krolog, a leading digital marketing and Amazon service provider, comes in. At Krolog, we offer complete amazon brand registry services, right from setting up your Amazon seller account and registering on the Brand Registry to providing customer service support and performance tracking. Whether you’re launching a new Amazon business or looking to optimize an existing storefront, Krolog is your one-stop destination for all Amazon-related solutions.
What is Amazon Brand Registry?
Amazon’s Brand Registry program allows brands to register their trademarks with Amazon. The program grants sellers greater control over their brand by providing them tools to actively monitor and manage their product listings and effectively protect their intellectual property by identifying and removing counterfeit products, unauthorized sellers, and inaccurate information.
How Amazon Brand Registry protect Brands?
Identifying and reporting violations:
Brand owners can take quick action against non-compliance or infringements, by reporting suspected counterfeit listings or unauthorized sellers directly to Amazon.
Enhanced listing control: Amazon Brand Registry allows access to tools that help enhance product titles, descriptions, images, and details on listings, ensuring accuracy and brand consistency that triggers engagement.
A+ Content creation: The program enables sellers to create multimedia-rich, detailed product pages with enhanced visuals and information to improve the brand presence and create a strong brand story.
Brand Store creation: By registering with the Brand Registry, sellers can create a dedicated storefront on Amazon to showcase their entire brand range and build customer loyalty.
How Amazon Brand Registry Improves Visibility?
Search optimization: Brand Registry allows sellers to practice better control over product search terms and keywords, consequently improving visibility in search results.
Targeted advertising: Providing access to more advanced advertising options to reach relevant customers with targeted campaigns, it improves the discoverability of the products and the brand.
How does it Enable Brand Control?
Monitoring listings: Real-time monitoring of product listings helps sellers detect and address any issues like inaccurate pricing, duplicate products, or unauthorized sellers.
Brand image management: The ability to control how the brand is presented on Amazon by managing all product listings and descriptions, the program lets the brand practice authority over how it comes across the customers.
Amazon Brand Registry Requirements
To register with Amazon Brand Registry, you must meet the following requirements:
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- Trademark: An active and registered trademark in the country where you want to register is the first prerequisite to registering with the Brand Registry. Sellers can also use a pending trademark application number if it’s filed through the Amazon IP Accelerator.
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- Brand ownership: Whether you’re a distributor or a reseller, an authorization letter from the brand owner or manufacturer must be provided.
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- Brand name: A specific and registered brand name.
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- Logo: Your brand must have a unique logo.
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- Brand assets: Attach high-quality brand assets, such as professional product photos along with the brand logo.
After you submit your application, Amazon will review your information and verify your eligibility. This process usually takes a few days, but it can take up to two weeks.
Benefits of registering with Amazon Brand Registry
Brand Protection: Prevents unauthorized sellers or counterfeiters from using your brand name and registering their own products.
Building Credibility: Legitimate and registered brand helps customers establish trust in the brands and drive sales. Registering on Brand Registry helps your customer to take the four-stage journey from awareness, to consideration, then conversion, and ultimately to become a loyal customer.
Access to tools: Brand Registry allows access to advanced tools like Amazon’s Transparency program and A+ Content.
Early Access: Registering with the program lets sellers be the first ones to learn about new updates, features, and programs.
How to Enroll in Amazon Brand Registry: Step-by-Step Guide
To enroll in Amazon Brand Registry, you can follow these steps:
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- Sign in to your Seller Central account
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- Click Enroll a brand on the home page
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- Enter your brand name, as on your trademark application
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- Select a trademark office
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- Enter the registration or serial number for your trademark
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- Upload your brand logo
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- Answer whether you are a seller or vendor for the brand
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- Click Next to proceed to the final page
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- Wait for your confirmation from Amazon
To access the Amazon Brand Registry dashboard, you can:
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- Go to brandregistry.amazon.com
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- Make sure your brand registry account is set up under the same email as your seller account.
The Amazon Brand Registry Dashboard
- Brand Analytics: Monitor your brand’s performance, customer reviews, product listings, and sales metrics at this centralized brand analytics center to make data-driven strategies
- Automated protections: A tool that helps you scan the Amazon database for potential trademark breaches.
- Project Zero: An advanced tool that allows you to immediately remove counterfeit listings.
- Manage Experiments: The ability to create two different versions of A+ Content, Titles, or Images and collect insights on traffic and conversion by comparin
- Transparency: The ability to proactively protect your brand and customers from counterfeit products, improve customer engagement, and identify supply chain defects.
Other features of the Amazon Brand Registry include:
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- Create, design, and manage your brand online.
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- List and sell your products with ease and help shoppers discover your brand.
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- Influence the way you would like to represent your registered branded products by creating engaging content.
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- Provide Amazon with your product authentication information.
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- Get Performance Metrics.
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- Identify how your ads reach customers.
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- Track and manage customer reviews.
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- Provide tailored Discounts and Offers.
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- Get bonuses for product marketing.
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- Automate repeat purchases.
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- Provide post-purchase product support and help.
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- Protect your brand and products from counterfeit and intellectual property theft.
Amazon Brand Registry Services Offered by Krolog.com
At Krolog, we specialize in providing end-to-end Amazon Brand Registry solutions, where we help you register your trademark with the Brand Registry, and then you streamline your operations using the extensive tools that come along once the registration is complete.
From running competitive analysis and optimizing your Amazon presence to evaluating performance metrics and protecting your brand from counterfeit listings, Krolog will help you sail easily through your Amazon journey.
Our services include:
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- Enhanced Brand Content (EBC0
Conclusion:
For brands seeking visibility and exclusivity, the Amazon Brand Registry program is an essential resource. Protect, enhance, and transform your brand presence on Amazon by collaborating with Krolog, your ultimate companion in elevating your visibility, conversions, and sales.
Connect with us at www.krolog.com or info@krolog.com to register your brand with the Amazon Brand Registry and give your brand the protection and exclusivity it deserves.
FAQs
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- How much does Amazon brand registry cost?
There’s no cost to enroll in the Amazon Brand Registry. However, registered brands gain access to various tools and services, which may or may not come at a cost.
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- Can I sell on Amazon without joining the brand registry?
Yes, you can sell on Amazon without joining the brand registry, it is however advised to register your brand to protect it from counterfeit listings and unauthorized activity.
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- How long does it take to get a brand registry on Amazon?
Brand registry applications normally take 10 business days to receive a response from Amazon. In case of rejection, sellers can appeal the decision or restart the application. Please read through the steps provided by Amazon in case your brand has been declined the registration.
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- How do I know if my brand is registered on Amazon?
Log on to the Amazon Brand Registry website and search for the brand name. If the brand is registered, you’ll see the brand name, owner, and contact information. For unregistered brands, there will be a message saying that the brand isn’t registered
