Amazon Canada is one of the most powerful marketplaces for both local and global sellers. With millions of Canadians shopping online for everything from electronics to pet care, the platform is a volcano erupting opportunities, but also packed with competition.
In 2025, succeeding on Amazon Canada isn’t just about selling a popular item. It’s about choosing the right product, getting it noticed, and avoiding common mistakes that can cost you your time, money, and energy.
At Krolog, we’ve collaborated with countless brands across different niches, helping them identify profitable products, optimize listings, and scale revenue.
In this blog, we’ll break down what’s trending, how to pick wisely, and how to turn those insights into long-term success for selling in the Canadian Amazon market.
The Top Selling Products on Amazon Canada in 2025
Just like any other marketplace, trends shift every year in the Canadian market, with a few categories consistently dominating Amazon Canada’s marketplace:
- Home & Kitchen Essentials: From home organization and storage solutions to multifunctional kitchen gadgets and appliances. Compact, practical items like air fryers, food storage containers, and cleaning tools remain in high demand in the Canadian market.
Despite the many pros, which include high demand, variety of products, and repeat purchases, the market is saturated and highly competitive, making it a relatively price-sensitive niche to sell in.
A few common examples of best-selling home and kitchenware include:
- Kitchen Storage Containers
- Organizers
- Home Decor essentials
- Home Furnishings
- Coffee and Espresso Machine
- Coffee Mugs’
- Candles
- Health & Personal Care: It’s no news that health and personal care products dominate almost every global Amazon marketplace. From vitamins and supplements to skincare and grooming kits, this category continues to capture the interest of the health-conscious Canadian shopper, triggering recurring sales and fostering high-margin potential for premium products for sellers.
But this category comes with its own set of challenges, which include strict safety regulations, higher risk factors, and counterfeit products crowding the marketplace.
Common products include:
- Face serums
- Sunscreens
- Eyes masks
- Toners
- Hair Care Products
- Face Cleansers
- Pet Supplies: With more households owning pets, items like durable toys, grooming tools, and specialty food products are consistently strong performers. The demand for pet supplies continues to rule the market, with pet parents investing more and more in enhancing, grooming, and supporting the well-being of these little family members.
Pet care products are a highly favourable niche to sell in, considering their potential of fostering recurring sales for loyal customers and the possibility of selling sub-category products, including pet health and travel products.
On the other hand, every niche comes with its own set of challenges, too, pet care being no exception. The niche is saturated and faces high competition, is highly sensitive to product quality, and imposes shipping challenges for bulky products.
A few high-selling pet supplies include:
- Pet Grooming Kits
- Cat litter
- Cat and Dog Treats
- Cat Trees
- Pet Supplements
- Pet Toys
- Electronics & Accessories: Small electronics, phone accessories, smart home devices, and wearables enhance the quality of life and add convenience and entertainment to it. These are high-turnover products, especially when paired with competitive pricing and fast delivery options.
Due to the tech-friendly era, these products remain in constant demand and sell as high-ticket products due to greater profit margins. But despite the advantages, this niche also comes with its own set of challenges, including high competition, saturation, and counterfeit risks.
A few popular products in the Electronics range include:
- Bluetooth speakers
- Bluetooth earphones
- Potable chargers
- Smart home devices
- Gaming accessories
- Camera
- Tripods
- Beauty & Lifestyle: Makeup kits, organic skincare, and wellness products resonate strongly with Canadian buyers looking for quality and authenticity. Beauty and lifestyle products never go out of demand and attract a huge chunk of female audiences.
Beauty and lifestyle products fall under the high-demand and trending product category, attracting an audience from social media platforms for products ranging from budget-friendly beauty products to premium cosmetics and lifestyle add-ons.
But this product category also struggles with high competition, a saturated market, thin margins, regulatory challenges, and counterfeiting risks.
Examples of a few bestselling beauty and lifestyle products include:
- Lipsticks
- Makeup palettes
- Foundation sticks
- Hair dryers
- Heatless curling rods
- Hair massagers
- Jade rollers
These categories are not only trending but also offer room for new sellers if approached with the right research and positioning.
Best Practices for Choosing a Product to Sell on Amazon Canada
Picking the right product for selling on Amazon goes beyond spotting a trend, as it lays the foundation of your business.
Here’s how successful sellers approach it:
- Take informed and data-backed decisions: Use Amazon’s Best Sellers list, keyword research tools, and competitor analysis to ensure there’s consistent demand.
- Target Evergreen Niches: While seasonal products can bring quick wins, evergreen items ensure long-term stability and sustainability. Consider selling evergreen products like kitchen tools, health products, or personal care items.
- Accounting for Costs and Margins: Calculate total costs, including shipping, storage, and advertising, before finalizing a product. Aim for healthy margins (30–40%) to remain competitive and profitable.
- Consider Product Size & Weight: Smaller, lightweight products often reduce fulfillment costs and minimize returns.
- Standout in the Competition: If a product has strong demand but your competitor’s listings have weak titles, poor images, or generic descriptions, it’s an opportunity for you to stand out by creating descriptive, compelling, and SEO-rich listings.
Common Mistakes to Avoid When Picking a Product to Sell
- Blindly Following Trends: Trending products may look attractive, but many are short-lived and risky for long-term success.
- Ignoring Canadian Market Specific Details: Products that work in the U.S. don’t always perform the same in Canada. Always validate your strategy with Canadian-specific research.
- Overestimating Demand: High search volume doesn’t always equal high conversions. Understand both the demand and the competitive landscape.
- Neglecting Amazon Fees: Failing to factor in referral fees, FBA storage, and shipping costs can quickly erode your margins.
- Skipping Compliance Checks: Certain categories (healthcare, electronics, cosmetics) require extra certifications. Overlooking these can delay or block your listings.
Choosing the Right Amazon Canada Products
- Align with Your Business Goals: If your priority is scaling quickly and reaching Prime customers, FBA-friendly products (lightweight, fast-moving) may be ideal. If you want cost control, FBM may suit oversized or low-turnover items.
- Test Before Scaling: Start small, test multiple SKUs, and monitor performance before investing heavily in one product line.
- Leverage Reviews & Customer Feedback
Use feedback not only to improve products but also to discover new opportunities for upsells or bundles. - Work with an Expert Partner: Partnering with a service provider like Krolog can help you conduct market research, optimize listings, run PPC campaigns, and manage compliance, ensuring you focus on growth rather than trial-and-error.
Selling on Amazon Canada in 2025 is full of opportunities, but only for sellers who approach it with the right strategy. The key lies in choosing products with real demand, avoiding common mistakes, and aligning your catalog with both Canadian buyer preferences and Amazon’s marketplace dynamics.
At Krolog, we help sellers find the right products, optimize listings, and run advertising campaigns that maximize ROI. Whether you’re just starting or scaling an established brand, the right product strategy is the foundation of your Amazon success.
Ready to identify your next best-selling product? Book a free consultation with Krolog today and help your Amazon business reach new heights.
