Amazon Seller Account Individual vs Professional


Thing to choose Amazon Seller Account Individual vs Professional to Sell on Amazon and to launch a profitable venture, whether you’re a hobbyist looking to make a little extra money or a business aiming to scale your operations. Amazon offers two types of seller accounts: Individual and Professional. Each account type comes with its own set of features, costs, and benefits. In this blog, we’ll explore the differences between these two options to help you decide which one is right for you.

Here is the difference between Amazon Seller Account Individual vs Professional:

Amazon Individual Seller Account


  • Pay-as-you-go Model: With an Individual account, you are charged $0.99 per item sold. This is in addition to other applicable fees like referral fees and variable closing fees.
  • Listing Limit: You can list up to 40 items per month.
  • Basic Tools: The Individual account provides basic tools to manage your listings and orders.


  1. Low Upfront Cost: Since there is no monthly subscription fee, the Individual account is ideal for new sellers who want to test the waters without significant investment.
  2. Simple Setup: The registration process is straightforward, making it easy for anyone to start selling quickly.
  3. No Monthly Commitment: If you’re unsure about how many items you’ll sell each month, this account offers flexibility as you only pay when you make a sale.


  1. Higher Per-Item Fee: The $0.99 per item fee can add up quickly if you start selling in larger quantities.
  2. Limited Tools and Features: You won’t have access to advanced selling tools, advertising options, or detailed sales reports.
  3. Listing Restrictions: You can only list up to 40 items per month, which can be limiting if you plan to scale your business.

Amazon Professional Seller Account


  • Monthly Subscription: A Professional account costs $39.99 per month, regardless of how many items you sell. Additional fees, such as referral fees and closing fees, still apply.
  • Unlimited Listings: You can list an unlimited number of items.
  • Advanced Tools: Access to advanced selling tools, including bulk listing, inventory management, and detailed sales reports.
  • Advertising Options: Ability to use Amazon’s advertising tools like Sponsored Products and Sponsored Brands.
  • Buy Box Eligibility: Professional sellers have the opportunity to compete for the Buy Box, which can significantly increase sales.
  • API Access: Use of Amazon Marketplace Web Service (MWS) to automate selling processes.


  1. Cost-Effective for High Volume: If you sell more than 40 items per month, the Professional account is more economical.
  2. Access to Advanced Tools: The advanced tools and features can help streamline your operations, manage inventory effectively, and analyze sales performance.
  3. Advertising and Promotions: Access to Amazon’s advertising services can help boost your product visibility and sales.
  4. Buy Box Advantage: Competing for the Buy Box can lead to higher sales volumes.
  5. Brand Registry: Professional sellers can enroll in the Amazon Brand Registry, which provides enhanced brand protection and control over product listings.


  1. Monthly Fee: The $39.99 monthly fee can be a downside if you’re not selling enough to justify the cost.
  2. More Complex Setup: Setting up a Professional account can be more involved, requiring additional information and compliance with Amazon’s selling policies.
  3. Higher Expectations: As a Professional seller, customers might have higher expectations regarding service and product quality.

Which Account Should You Choose?

The choice between an Individual and a Professional seller account depends on your selling goals and expected sales volume.

  • Choose Individual if:
    • You are a hobbyist or casual seller.
    • You expect to sell fewer than 40 items per month.
    • You want to avoid monthly fees.
    • You are just starting out and want to test the platform.
  • Choose Professional if:
    • You plan to sell more than 40 items per month.
    • You want access to advanced selling tools and advertising options.
    • You aim to grow and scale your business on Amazon.
    • You want to compete for the Buy Box and increase sales.


Both Individual and Professional seller accounts offer unique benefits tailored to different types of sellers. Assess your selling volume, business goals, and budget to determine the best fit for your needs. Starting with an Individual account allows you to explore Amazon’s marketplace with minimal risk, while a Professional account provides the tools and opportunities needed to grow a robust e-commerce business.

By understanding the features and costs associated with each account type, you can make an informed decision that aligns with your business strategy and maximizes your potential for success on Amazon.

Allow us to help you in choosing the right seller account for you business; feel free to contact us.

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