Did you know more than 70% of Customers don’t go past the 1st page on Amazon SERP, and as per some internal seller reports and data, almost 82% of Sales come from the products listed on the 1st page itself.
Surprising, right? Well, this clearly emphasizes how important it is for Sellers to rank their products on the first page of Search results.
Whether you’re a seasoned seller or someone who’s just starting their Amazon journey, this blog is a must-read. At Krolog Inc., we specialize in full-stack services including Amazon Account Management Services, Amazon PPC Management, and Amazon SEO Services, all designed to help you reach and dominate Page 1 of Amazon SERPs.
Let’s cover the SEO Secrets and Steps on how you can rank on Page 1 of Amazon in 2025.
But before that, let’s understand the Amazon Algorithm first!!
Amazon A9 algorithm has been dominating the market over the years, Amazon has recently shifted to the A10 algorithm.
Unlike the A9 algorithm, which focused on Sales velocity and Keyword relevancy, the A10 algorithm focuses on more KPIs, including customer engagement, retention, shipping reliability, off-Amazon traffic, and more.
Now that you understand the A10 algorithm, let’s dive into the steps on how to rank your listing on the 1st page.
Step 1 : Market & Price Analysis
Understanding your market, competition, and fair price of the listing is crucial for you to strategize, optimize, and compete.
Pick a list of the top 10 competitors you feel are relevant to your product or category. Go through their listings, content, keywords, and images, and take notes on pointers you feel the other sellers are doing better to be able to make changes in your own listings.
When it comes to price, take out the average price of the top 10 relevant competitors of yours and try and keep your price competitive, keeping the average price as a reference.
🔎 This forms the foundation for Amazon Product Launch Services and ongoing positioning.
Step 2: Keyword Research
Keyword research stands as a solid foundation for your Amazon Success. If you don’t know your keywords, you’re not serious about your Business.
Knowing your keywords gives you a direction and roadmap for optimizing, tracking, and improving.
Perform extensive keyword research by using professional tools like Helium10, Jungle Scout, Merchant Words, etc.
Use Amazon suggested queries and techniques like Reverse ASIN to pull out top keywords using your competitors’ ASINs.
Find a mix of seed, mid-tail, and long-tail keywords relevant to your listing and narrow down to the top 5-10 keywords.
Pro Tip: Track your target keywords over time using our proprietary Amazon SEO Services to measure rank growth and organic lift.
Step 3 : Content & SEO
Add these top 5-10 keywords everywhere in your listing, prioritizing title, top 3 bullets, product description, back-end keywords, customer Q&A, and image Alt texts inside A+.
Things to avoid:
- Keyword repetition
- Keyword stuffing (Use natural phrases)
- Keyword cannibalization (if you have multiple child variations)
When creating Content (title, bullets & description), please keep in mind the character limits and Amazon guidelines.
Keep the content short and sweet, and add your important keywords based on the priority, while using easy-to-understand language.
Add your seed and most important keyword in the first 60 characters of the title. (Later part of the content gets truncated on SERP) along with important features and USPs.
Make sure you add your backend search terms as well for organic visibility and indexing. (No repetition, no brand names, and include alternate spellings & misspellings.)
Here’s a pro tip – Use HTML formatting in product descriptions for better readability
As an Amazon SPN partner USA, Krolog Inc. ensures all your listing content complies with Amazon policies and is optimized for both humans & algorithms.
Step 4 : Images
Images are the first point of engagement for the Customers, both at the top & mid of the funnel.
Whether a customer will click on your listing on the SERP or engage on the detail page completely depends on how good your images are.
Here’s how to make sure your images are optimized,
- Images must be at least 1000 x 1000 pixels (This allows your image to be zoomed)
- The main image should have a pure white background.
- Your product should cover more than 80% of the main image.
- Showcase your product in multiple angles & settings.
- Incorporate lifestyle images and infographics for better engagement in the middle of the funnel.
Pro tip – Add a packaging box (showing your root keyword, pack of, and major USPs) along with your product in the main image.
This ties directly into our Amazon A+ Content Design and Amazon Brand Store Setup services to build visual consistency across your storefront.
Step 5 : Drive Traffic through PPC
You’ve covered all the foundational work, it’s time to get the ball rolling and drive traffic to your listings with the help of Sponsored Ads on Amazon.
Target the same list of top 10 keywords under dedicated campaigns through ads.
Make sure you utilize all kinds of Sponsored Targeting types like Brand, Display, and Video ads to bring the maximum potential and quality traffic to your listings.
Your visibility will start to improve at these points which will help you get indexed and improve your rankings on Amazon.
Pro tip – Create a single keyword campaign for each of your top keywords instead of targeting all keywords under one single campaign
At Krolog Inc., we provide end-to-end Amazon PPC Management, including bid optimization and keyword harvesting.
Step 6: Optimize for Rufus and Voice Searches
Amazon has launched its own AI-powered shopping assistant to help customers discover, compare, and choose products through natural language queries. It works across desktop, mobile, and Alexa-enabled voice devices.
Example queries:
- What are the best types of non-stick pans?
- Compare trail and running shoes?
- Best kid-friendly headphones?
To optimize for Rufus, try to add such natural phrases in your content, FAQ’s, customer reviews, and Q&A sections.
Voice devices pull data from the title, top Reviews, and A+ content. Hence, try to focus on review volumes, ratings, and also the shipping window, as customers prefer to buy products that are readily and quickly available.
💡 Amazon SEO Services by Krolog Inc. now include Rufus and Voice Search optimization strategies tailored to your category.
At Krolog, we offer A-Z e-commerce services tailored to your brand and requirements as follows:
- Amazon Account Management Services
- Amazon PPC Management
- Amazon Listing Optimization
- FBA Setup Services
- Amazon A+ Content Design
- Amazon Brand Store Setup
- Amazon SEO Services
- Amazon Product Launch Services
- Amazon Product Research Services
- Amazon SPN Partner USA
Ready to take your Amazon business to the next level? Book a free one-to-one consultation with Krolog today!