Background:
Prima Home Hardware, a hardware brand, collaborated with Krolog to establish a strong presence on Walmart Marketplace. The brand encountered challenges in setting up its Walmart seller account and meeting platform requirements.
Challenge:
- Product listing and category approval – To meet platform standards, display products categorically for better visibility, and comply with policies.
- Brand registry completion – Everything from checking eligibility to filing for an application, and submitting documents
- PPC ad campaign setup and optimization – Conduct thorough keyword research, targeting the right audience, bid optimization, and performance tracking.
- Link up the Canada marketplace with the already existing USA account.
Solution:
- Conducted a comprehensive competitor analysis and keyword research to create SEO-optimized product listings.
- Optimized listings to align with Walmart’s guidelines, improving visibility and discoverability.
- Launched strategic ad campaigns and implemented data-driven PPC strategies.
- Submitted high-quality luxury content and successfully applied for the brand registry to establish a Walmart store page.
Result:
Key improvements achieved:
- Sales growth was initiated, with a 10% month-over-month increase.
- Return on Ad Spend (ROAS) improved by 20%.
- Brand engagement and customer interactions increased by 15% month-over-month.
- Professional and efficient account management is provided.
- Successfully activated the Walmart Canada marketplace.
- Successfully added approximately 700 SKUs in the Walmart portal.
Conclusion: By implying these tailored strategies, Krolog effectively resolved outstanding account issues, ensuring a seamless and successful Walmart Marketplace presence for Prima Home Hardware.
