How to Create Virtual Bundles in Amazon Seller Central: A Complete Guide

A Complete Guide

As an Amazon seller, creating bundles is a great way to boost sales and offer customers a more comprehensive shopping experience. One of the most effective bundling strategies is the Virtual Bundle, a product grouping that Amazon offers through Seller Central. Virtual Bundles allow you to group multiple products together to sell as a single item without physically combining them into one package. This approach is ideal for sellers looking to offer value packs or curated collections of products while maintaining individual inventory levels for each product in the bundle.

In this guide, we’ll walk you through the process of creating Virtual Bundles in Amazon Seller Central, as well as the benefits they bring to your business. Additionally, we’ll highlight how Krolog.com can support your bundling efforts with its specialized services, ensuring that your fulfillment process is smooth and efficient.

What Are Virtual Bundles in Amazon Seller Central?

Virtual Bundles are a type of product bundle that allows you to sell multiple items together under one ASIN, but each product in the bundle remains separately inventoried and fulfilled. This means you can offer customers a discounted price when they buy the bundle, while still keeping track of each item’s individual stock level.

Here’s how Virtual Bundles work in Amazon Seller Central:

1. The bundle is created using products that already exist in your inventory.
2. You do not need to physically package or ship the bundle as a single unit (like a “multi-pack”).
3. Amazon automatically picks and ships the individual products from their fulfillment centers when an order for the bundle is placed.
4. Each item in the bundle is fulfilled from its existing inventory, and you can continue managing your individual listings for each product in the bundle.

Benefits of Virtual Bundles

1. Increased Average Order Value: Bundling can encourage customers to purchase more items by offering a perceived discount or value.
2. Better Customer Experience: Bundles provide a convenient way for customers to purchase related products together, improving their shopping experience.
3. Optimized Inventory: Since Virtual Bundles use existing inventory, you can easily manage stock levels for each product without the need for additional warehousing or fulfillment costs.
4. Reduced Shipping Costs: With each product in the bundle being fulfilled separately, you don’t have to worry about repackaging or managing shipping logistics for a combined product.
5. Improved Visibility: Bundles can enhance your product’s visibility by presenting it as a curated offering, especially in niche categories where customers are looking for comprehensive solutions.

Steps to Create Virtual Bundles in Amazon Seller Central

Creating Virtual Bundles in Amazon Seller Central is a straightforward process. Follow these steps to set up your bundle:

1. Log In to Amazon Seller Central

• Start by logging into your Amazon Seller Central account and navigate to the Inventory tab.

2. Access the “Manage Inventory” Section

• From the Inventory dropdown menu, select Manage Inventory. This is where you’ll manage your listings, including the creation of new Virtual Bundles.

3. Create a New Product Listing

• Click on the “Add a Product” button.
• You’ll be prompted to search for existing products if you’re bundling pre-existing items. If you’re using new products, you’ll need to create product listings for each of the individual items first.

4. Select “Create a Bundle”

• Under the product creation process, select “Virtual Bundle” as your product type. Amazon will guide you through selecting the individual products to include in your bundle.

5. Choose the Products to Include in the Bundle

• You will then be able to select the individual products that make up the bundle. You can choose up to 20 products to bundle together in a single Virtual Bundle listing.
• For each product, you’ll need to specify the quantity that will be included in the bundle (e.g., 1 unit of Product A, 2 units of Product B, etc.).

6. Set the Price

• Once you’ve added your products, you’ll set the price for the Virtual Bundle. The price is typically lower than the sum of the individual prices of the items, creating a perceived discount for customers.

7. Provide Bundle Details and Listing Information

• Provide a unique title, product description, and bullet points that describe the benefits of the bundle. Make sure to highlight why the bundle provides value to customers (e.g., solving a specific need, offering convenience, etc.).
• Add relevant keywords, images, and any other necessary details.

8. Submit the Bundle Listing

• After filling out the product details, submit the bundle listing for review by Amazon. Once approved, your Virtual Bundle will be live and available for customers to purchase.

Managing Virtual Bundles

Once your Virtual Bundle is live, you can track its performance and sales data just like any other product listing. Keep in mind that:

• Inventory Management: The individual products in the bundle are still managed separately. You need to track and restock them independently of the bundle.
• Sales Performance: Amazon’s reporting tools will show you how well your bundle is performing, allowing you to make data-driven decisions about whether to adjust the price or swap in different products.

How Krolog.com Can Support Your Virtual Bundles Strategy

At Krolog.com, we specialize in Amazon product-based services designed to help sellers optimize their operations, including managing Virtual Bundles and handling fulfillment. Here’s how we can help:

1. Bundle Management: We help you track and manage your individual inventory levels for each product in your Virtual Bundles, ensuring that you have sufficient stock on hand to fulfill bundle orders promptly.
2. Optimized Fulfillment: Whether you’re using Amazon FBA or handling fulfillment in-house, Krolog.com can help streamline your order fulfillment process, making sure that products from your bundles are shipped efficiently and accurately.
3. Shipping Solutions: Krolog.com offers shipping services that can complement your bundling strategy, reducing shipping costs while ensuring fast and reliable delivery to customers in US and Canada.
4. Inventory Tracking: With our advanced inventory management systems, you can track your stock levels for both individual products and bundles in real-time, minimizing the risk of running out of stock or overstocking.
5. Bundling Strategy Consulting: If you’re new to creating Virtual Bundles, Krolog.com can offer consulting services to help you identify the best products to bundle, optimize your pricing strategy, and increase bundle sales.

To learn more about how Krolog.com can help you with Amazon bundling and fulfillment services, visit Krolog.com and discover the services we offer to streamline your Amazon business.

Creating Virtual Bundles in Amazon Seller Central is an excellent way to increase sales, enhance your customer’s shopping experience, and optimize inventory management. By following the steps outlined above, you can easily set up Virtual Bundles and start benefiting from this effective bundling strategy.

For Amazon sellers looking to enhance their Virtual Bundles or streamline their fulfillment processes, Krolog.com offers comprehensive services to help you manage your inventory, reduce shipping costs, and improve your overall Amazon business performance.