Amazon has a few set guidelines for different Accounts to qualify for hiring an Amazon Account Manager under Amazon Business Advisory (ABA). These regulations vary depending on the account type. The guidelines generally include: 

Amazon Seller Account Manager: For Amazon seller accounts to qualify for hiring an account manager, there must be:

• An active Professional Selling Account with a minimum sales threshold of  $500,000 per year. 

• Consistent positive seller performance metrics for a minimum of three months.

• Active participation in Amazon programs like Prime, Sponsored Ads, etc.

Here’s a step-by-step guide on requesting Amazon to manage your Account.

Step 1: Set Up Your Amazon Account

• Log in to https://sell.amazon.com/ or https://sellercentral.amazon.com/ 

• If you already have an account, log in with your credentials. 

• If you don’t have an account, Click Sign Up and create your Amazon Seller Central Account by selecting “Create New Account” and registering with your email and mobile number.

• Choose your selling plan. 

• Provide the following information: 

  • Bank account and routing number 

  • Internationally chargeable credit card 

  • Government-issued ID 

  • Tax information 

  • Phone number 

  • Proof of address via a utility bill or a credit card statement within the last 180 days 

  • Bank statement within the last 180 days

NOTE: You must complete your Amazon Seller Account information to gain access to various advanced features and confirm the legitimacy of your business. A verified account helps in maintaining a trustworthy relationship with Amazon as well as the customers. 

Step 2: Focus on Performance

To enhance your Amazon seller account performance and get help to manage your Amazon Account, focus on key areas which include:

• Fast shipping ideally through FBA to boost customer satisfaction and boost seller metrics. 

• To strengthen your seller profile, provide high-quality services to customers, promptly resolve their issues and address their return or exchange complaints to increase positive feedback. 

• Earn high ratings and improve your account health and visibility on Amazon by maintaining consistency in delivering quality products and encouraging customers to leave positive feedback.

For Amazon Vendor accounts: Maintaining a consistent inventory and improving vendor scorecard (by focusing on Amazon-centric metrics like sales growth and financial performance) can improve eligibility for an Amazon Account Manager.

• Step 3: Contact Amazon Support

You can request an Account Manager via Seller Central or Vendor Central by following these simple steps:

For Amazon Seller Central:

1. Use your login credentials to sign in to your account.

2. Click on “Get Support” or “Selling on Amazon” in the Help section, and choose “Contact Us.”

3. Then select the category that best describes your needs (e.g., account performance, sales growth, etc.).

4. Request for Account Manager by explaining why you need additional support.

5. Based on your account performance and eligibility Amazon will review your request and may assign an Account Manager.

For Amazon Vendor Central:

1. Log in to your Amazon Vendor Central account using your credentials.

2. Click on the “Help” or “Contact Us” option on the dashboard.

3. Select the category related to your business needs from the support options. (e.g., vendor issues, performance, or sales).

4. Request for an Account Manager to help manage your account or optimize your performance, when speaking with a support representative, 

5. You can follow up with Amazon Vendor Support to inquire about the status of your request if you do not see an immediate response.

The availability of an Account Manager in both cases completely depends upon your account’s performance and eligibility.

Amazon’s Escalation Process

The Escalation Process for qualifying to get an Amazon Account Manager for Seller Accounts typically involves these key steps:

• Once you submit your initial request through Amazon Seller Central to get account management support, Amazon reviews the metrics of your Seller Account to determine if your account qualifies for the same.

• If you’re eligible and qualify for getting an Account Manager, you may be assigned one directly. If not, you may request to escalate your account to a higher support tier by following Amazon’s Escalation Process.

• If your account faces constant issues or requires more advanced assistance for technical support or to manage complex issues, it can be escalated to senior Account Managers or the Amazon Seller Support team for further resolution.

• Amazon then decides if a dedicated Account Manager is to be assigned to a particular account based on its status and business needs, by prioritizing accounts based on the volume and potential. 

 Proving Your Value to Amazon

For Sellers:

• Offering Discounts: Discounts can entice customers and increase conversions, thus driving sales. 

• Gather Reviews: Positive reviews and a good seller reputation are important for filtering out products for online shopping. This can help in creating a greater business value for your Amazon Seller Account. You can also join the Amazon Vine program to receive unbiased reviews. 

• Amazon Sponsored Ads: This tool allows registered sellers to run targeted keyword ads on their products. 

• Product Page Optimization: All the elements of your product page combine together to play a strong role in increasing your visibility and proving your account value to Amazon.

• Focus on Quality: Buyers prefer quality above anything else, offering good quality products at competitive prices ensures greater customer satisfaction, builds brand reputation, and drives sales all while aligning with Amazon standards. 

• Ensure stock availability: Amazon only shows products on top results that have sufficient stock, so always make sure to stock enough while avoiding overstocking.

• Try reducing order cancellations and returns: Optimizing your listing with apt descriptions and keywords also ensures fewer cancellations and returns. Provide your target audience with informative product listings and ensure high product quality to avoid cancellations or returns.

For Vendors:

• Strong Supply Chain: Ensure a smooth and timely supply chain to Amazon’s warehouses.

• Competitive Pricing: Deliver products with competitive pricing and good margins.

Why Choose Krolog to Manage Your Amazon Account?

Krolog is a top Amazon Marketing and Management Agency, offering exceptional services to drive success for your Amazon business. As specialists in creating customized e-commerce solutions and strategies, we are dedicated to making a transformative impact on your business and sales.

Now that you recognize the value of hiring an Amazon Account Manager, utilizing the available options can greatly enhance your business performance, ranking, and overall standing on Amazon.

Contact us at Krolog.com to avail the best Amazon account management services and schedule a consultation, where we will assess your account health and implement data-driven strategies designed to guarantee maximized sales and enhanced visibility on Amazon.